11 Oct
|
Rail Personnel
|
India
11 Oct
Rail Personnel
India
Our client
is seeking a Marketing Manager to be responsible for driving marketing strategy, brand positioning, and lead generation for the Automatic Door System business in railway and metro projects. The role focuses on identifying business opportunities, supporting tendering efforts, strengthening market presence, and working closely with sales and technical teams to achieve growth objectives.
This position will be based in Ambarnath, India. Duties/Responsibilities: 1. Develop and execute marketing strategies for the Automatic Door System vertical2. Identify and generate leads in railway, metro, and infrastructure sectors3. Conduct market research, competitor analysis, and industry trend tracking4. Support business development and sales teams in tendering and bid submissions5. Build strong relationships with key stakeholders (Railways, Metro Corporations, Consultants, OEMs, EPC contractors)6. Plan and execute branding initiatives, exhibitions, and industry events7. Prepare marketing collaterals (brochures, presentations, case studies, technical documents)8. Coordinate with design and technical teams to align product positioning with market needs9. Manage digital presence including website content, Linked In, and online campaigns10.
Track and analyze marketing performance metrics and ROI11. Support pricing strategy and value proposition development12. Ensure alignment of marketing activities with business goals Job Requirements Education: * Bachelor's Degree in Engineering (Mechanical / Electrical / Electronics)* MBA in Marketing / Strategy (added advantage)Experience:* 8-12 years of experience in marketing/business development* Minimum 3-5 years in railway / metro / infrastructure / industrial products* Experience in B2B / project-based marketing is essential* Exposure to tendering, government business, or EPC projects preferred* Exposure to liasioning upto CME, CDE, CE, PCMM, PCEE, GM level Skills to have* Strong knowledge of B2B marketing and industrial/project sales cycles* Understanding of railway/metro projects and procurement processes* Experience in tendering and bid support* Excellent communication, presentation, and interpersonal skills* Robust analytical and market research skills* Proficiency in MS Office and CRM tools* Ability to create technical and commercial marketing content* Liasioning upto CME, CDE, CE, PCMM, PCEE, GM level
📌 Marketing Manager (India)
🏢 Rail Personnel
📍 India