Email Marketing Specialist – US Market(Lifecycle + Outbound Sequences | US Accounting)

Karma Global Solutions Pvt. Ltd. · Thane, Maharashtra (Work From Office) Shift: IST day shift with a late-afternoon US overlap window · Monday to Friday · Saturday & Sunday fixed off Experience: 2–5 years · Qualification: Any Graduate CTC: ₹3 LPA – ₹5 LPA + performance incentive

Every deal we close starts with an email someone actually opened

A cold call only works if the inbox behind it isn't already burned. A nurture sequence is what keeps a US CPA firm partner warm for the 60 days between "interesting" and "let's talk." And once someone's a client, the difference between them staying two years or twenty often comes down to whether we ever email them anything useful.

That's this role. You own email end to end — cold sequences that back up our sales team, nurture flows that keep leads alive, and lifecycle email for existing clients. You'll sit with sales and see exactly which subject line, sequence and send time actually turned into a reply.

If you've been sending campaigns and hoping, this role fixes that.

What you'll do

Run outbound sequences — Multi-touch cold email sequences to US CPA firms, accounting practices, property management companies and real estate operators, coordinated with the sales team's calling cadence. Personalised, not templated — this market can spot a mail-merge from the subject line.

Own deliverability — Domain health, SPF/DKIM/DMARC, sender reputation, warm-up, list hygiene. If our emails land in spam, nothing else in this role matters, so this is not optional groundwork.

Build nurture and lifecycle flows — Welcome sequences, lead nurture for prospects not ready to buy, onboarding for current clients, and re-engagement for accounts gone quiet. Segmented by firm type, service interest and where they are in the sales cycle.

Write and test — Subject lines, copy, CTAs.



Run structured A/B tests and act on what they tell you, not on a hunch.

Manage the platform — HubSpot, Mailchimp, or whichever ESP/CRM we run. Lists, segments, automation workflows, tagging that sales can actually use.

Report on what matters — Open and reply rates are inputs, not outcomes. Track which sequences produce meetings and revenue, and kill what doesn't.

Stay compliant — CAN-SPAM and general list-hygiene practice for a US-facing audience — opt-outs honoured, no purchased lists, no shortcuts that get our domain blacklisted.

What we're looking for

- 2–5 years running email marketing in a B2B context, ideally with US or international recipients.
- Hands-on with an ESP/marketing automation platform — HubSpot, Mailchimp, ActiveCampaign or similar — including building automation workflows, not just sending one-off campaigns.
- Real understanding of deliverability: what SPF, DKIM and DMARC do and why a bounce rate matters more than an open rate.
- Written English sharp enough to go to a US CFO or firm partner without editing. This is the single biggest filter for this role.
- Comfortable reading campaign data and turning it into a concrete change, not a paragraph of observations.
- Basic HTML/email-template sense — you don't need to build from scratch, but you should know why a template breaks in Outlook.
- Genuinely able to sustain a shift with enough US-hours overlap to coordinate with sales.

Bonus points for: experience marketing accounting, bookkeeping, tax,



payroll or professional services · combined cold-outbound and lifecycle-email experience · exposure to US property management (AppFolio, Yardi, Buildium, Rent Manager, MRI) · tools like Apollo, Instantly, Smartlead or Lemlist for cold sequences · basic copywriting or design in Canva · CRM reporting

What you get

- Full ownership of one channel, from first cold touch to client lifecycle
- 5-day work week — Saturday and Sunday fixed off
- Paid leave — [24] days annual paid leave plus public holidays
- Performance incentive tied to meetings and pipeline sourced from email
- Direct access to founders and the sales team — fast feedback on what's working
- Structured training on our services and our US buyer personas

How we hire

- Apply here, and email your CV to [email protected] — subject line "Email Marketing – [Your Name]"
- Attach one real cold-outbound sequence and one nurture sequence you wrote (redact client names if needed), with the open, reply and conversion numbers they produced. This is what we shortlist on. A CV tells us where you worked; the sequences tell us whether you can write ones that convert.
- Portfolio and platform conversation (30 min) — your numbers, your tools, what you'd change about the sequences you brought
- Written exercise — draft a 4-email nurture sequence for a US CPA firm partner who took a demo but went quiet. You'll get the brief 24 hours prior.
- Working session — walk us through how you'd diagnose a deliverability problem on a live domain
- Final discussion with leadership

Shortlisted candidates usually finish all rounds inside a week.

Contact: +91-XXXXXXXXXX

Karma Global Solutions Pvt. Ltd. is an equal opportunity employer. We hire on skill and performance.

Pay: ₹300,000.00 - ₹500,000.00 per year

Application Question(s):

- What is your current monthly CTC?
- What is your expected monthly CTC?
- What is your current notice period?

Work Location: In person

📌 International Email Marketing Specialist (Thane)
🏢 Karma Global Solutions
📍 Thane