Job Overview

We are looking for a proactive Social Media Lead Generation Executive who can identify business owners looking for digital marketing services, initiate genuine conversations, and convert relevant opportunities into qualified leads for our agency.

This role focuses on intent-based prospecting, personalized outreach, social listening, community engagement, and relationship building. Success will be measured by the quality of conversations and qualified leads generated, rather than the number of messages sent.

Key Responsibilities

1. Social Media Outreach & Prospecting

- Identify business owners and decision-makers on LinkedIn, Instagram, Facebook, and other relevant platforms who may need digital marketing services.
- Send personalized outreach messages based on each prospect’s business, industry, online presence, and potential marketing needs.
- Engage with prospects’ posts before reaching out to build familiarity and establish genuine connections.
- Create and share short, personalized marketing audits highlighting opportunities to improve social media, advertising, or online visibility.
- Build and maintain a pipeline of relevant prospects for the sales team.

2. Active Requirement Hunting & Social Listening

- Monitor LinkedIn, Facebook groups, X, Reddit, and other online communities for posts from businesses actively seeking digital marketing agencies, advertising specialists, or lead generation services.
- Identify relevant posts using keywords such as “looking for a digital marketing agency,” “need help with Google Ads,” and “looking for a social media manager.”
- Set up saved searches, keyword alerts, and social listening workflows to identify new business opportunities quickly.
- Identify companies hiring for marketing positions and explore opportunities to present our agency as an outsourced marketing partner.
- Find business owners expressing dissatisfaction with their existing agency, marketing performance, or lead generation results.
- Track new business launches, store openings, funding announcements, and rebranding activities to identify timely outreach opportunities.

3. Community Engagement & Inbound Lead Generation

- Participate in relevant Facebook groups, LinkedIn communities, Reddit discussions, and Quora conversations.
- Answer marketing-related questions with helpful, practical, and non-promotional advice.




- Build relationships within local business communities, industry groups, and entrepreneur networks.
- Publish short marketing tips, case studies, campaign insights, and success stories on LinkedIn to attract inbound enquiries.
- Build credibility and brand awareness through consistent, value-driven participation.

4. Referral Partnerships & Relationship Building

- Identify potential referral partners, including web developers, graphic designers, branding consultants, business consultants, and other service providers.
- Initiate conversations and develop mutually beneficial referral relationships.
- Maintain professional relationships with prospects, community members, and potential partners.
- Follow up consistently with interested prospects without using spammy or overly aggressive sales tactics.

5. Lead Qualification, CRM & Reporting

- Record prospect details, conversation history, follow-up dates, requirements, and lead status in the CRM or Google Sheets.
- Qualify leads based on business relevance, service requirements, interest level, and potential fit.
- Schedule follow-ups and ensure interested prospects are not overlooked.
- Share qualified leads and relevant conversation context with the sales team.
- Prepare weekly reports covering qualified leads, meaningful conversations, platform performance, outreach methods, and conversion trends.
- Test and improve prospecting strategies based on lead quality and results.

Required Skills & Qualifications

- Strong understanding of social media platforms, online communities, and business networking.
- Good written communication skills and the ability to initiate natural, personalized conversations.
- Ability to research businesses, identify decision-makers, and understand potential marketing requirements.
- Familiarity with B2B lead generation, prospecting, and customer relationship management.
- Ability to identify buying signals and distinguish genuine opportunities from general engagement.




- Organized approach to tracking conversations, managing follow-ups, and maintaining accurate records.
- Proactive, self-motivated, and comfortable working toward lead generation targets.
- Willingness to learn digital marketing services and understand how they solve business problems.

Tools & Platforms

- LinkedIn and LinkedIn Sales Navigator
- Instagram and Facebook
- Facebook Groups and LinkedIn Groups
- X (Twitter), Reddit, and Quora
- Keyword alerts and social listening tools
- CRM platforms and Google Sheets
- Canva
- AI-powered writing and research tools

Preferred Qualifications

- Experience in social media lead generation, B2B prospecting, business development, or agency outreach.
- Familiarity with digital marketing services such as SEO, Google Ads, social media marketing, website development, and lead generation.
- Experience using LinkedIn Sales Navigator, CRM tools, or social listening platforms.
- Ability to write personalized outreach messages and identify active buying intent.
- Experience building skilled relationships with business owners, founders, and decision-makers.

Performance Metrics

Performance will be evaluated based on:

- Number of qualified leads generated.
- Quality of conversations initiated with relevant business owners.
- Identification of active service requirements and buying intent.
- Lead-to-meeting conversion rate.
- Consistency of follow-ups and CRM accuracy.
- Effectiveness of different platforms and prospecting methods.
- Growth of referral partnerships and inbound enquiries.

Ideal Candidate

The ideal candidate is a resourceful researcher and communicator who enjoys finding business opportunities online, starting meaningful conversations, and building professional relationships. You should be able to recognize when a business may need marketing support and approach its decision-makers with relevant, personalized value.

If you can turn social media activity, online discussions, and business requirements into genuine sales opportunities, we would like to hear from you.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Social Media Lead Generation Executive (Ghaziabad)
🏢 Web5G Technology
📍 Ghaziabad