DILOGS AI PVT. LTD.Job Description – B2B Marketing Manager

Experience: 4+ Years
Salary: ₹45,000 – ₹1,00,000 per month
Qualification: B.Tech / B.E. (Mandatory)
Location: New Delhi / Delhi NCR
Employment Type: Full-Time
Website: www.dilogs.ai

About Dilogs AI

Dilogs AI is a storyboard-first AI-powered advertising platform that helps marketers test and validate ad creatives before investing in full-scale production. Its vision is to help brands transform short advertisements into engaging stories that capture audience attention and improve advertising effectiveness.

We aim to help brands create, validate, and scale advertising creatives more efficiently through AI-driven technology.

Role Overview

We are looking for a result-oriented B2B Marketing Manager to drive business growth, generate qualified leads, build strategic partnerships, and strengthen Dilogs AI's market presence. The candidate will be responsible for developing and executing marketing strategies that attract businesses, advertising agencies, brands, and marketing teams to our platform.

The ideal candidate should combine strategic thinking with hands-on execution across B2B marketing, demand generation, digital campaigns, product positioning, and customer acquisition.

Key Responsibilities

1. B2B Marketing & Growth Strategy

- Develop and execute marketing strategies to increase brand awareness, generate business opportunities, and drive revenue growth.
- Identify target industries, potential customers, and new market opportunities for Dilogs AI.
- Build effective go-to-market strategies for product promotion and customer acquisition.

2. Lead Generation & Business Development Support

- Generate qualified B2B leads through LinkedIn, email marketing, outbound campaigns, digital channels, and industry networking.
- Identify and engage advertising agencies, digital marketing agencies, brands, e-commerce businesses, and enterprise marketing teams.
- Collaborate with the sales team to nurture prospects, improve lead conversion,



and build a consistent sales pipeline.

3. Product Marketing & Positioning

- Develop compelling value propositions, marketing messages, product presentations, pitch decks, and case studies.
- Communicate how Dilogs AI helps businesses streamline creative development, test advertising concepts, and improve creative production workflows.
- Plan product launches, promotional campaigns, webinars, and customer-focused marketing initiatives.

4. Digital Marketing & User Acquisition

- Plan and execute digital marketing campaigns across LinkedIn, email, search engines, social media, and paid advertising channels.
- Oversee SEO, content marketing, website optimisation, and conversion-focused initiatives to increase qualified traffic and product sign-ups.
- Develop email campaigns to nurture prospects, activate users, and improve customer engagement.

5. Market & Competitor Research

- Analyse market trends, customer requirements, competitor offerings, and emerging opportunities in AI advertising, AdTech, and MarTech.
- Use customer and market insights to improve product positioning, campaign messaging, and marketing strategy.

6. Analytics & Performance Management

- Track and report key metrics, including qualified leads, conversion rates, customer acquisition cost, campaign ROI, and marketing-generated revenue.
- Optimise campaigns based on performance data and continuously improve lead quality and marketing effectiveness.
- Coordinate with internal teams to align marketing activities with business objectives.

Required Skills & Qualifications

- B.Tech / B.E. degree is mandatory.
- Minimum 4 years of experience in B2B marketing, growth marketing,



or digital marketing, preferably in SaaS, AI, AdTech, MarTech, or technology-based businesses.
- Proven experience in B2B lead generation, demand generation, and customer acquisition.
- Robust understanding of marketing funnels, product positioning, and go-to-market strategies.
- Hands-on experience with LinkedIn marketing, email campaigns, SEO, content marketing, and paid digital campaigns.
- Familiarity with CRM and marketing automation tools such as HubSpot, Zoho CRM, or similar platforms.
- Strong communication, presentation, analytical, and stakeholder-management skills.
- Ability to manage multiple campaigns, track performance, and deliver measurable business results.

Preferred Experience

- Experience marketing SaaS products, AI-powered tools, or technology solutions to business customers.
- Exposure to advertising agencies, digital marketing agencies, brand marketing teams, or enterprise clients.
- Experience with LinkedIn Sales Navigator, Apollo, Google Analytics, or similar marketing and prospecting tools.
- Ability to work in a fast-paced, growth-oriented technology environment.

Key Performance Indicators (KPIs)

- Qualified B2B leads generated and lead-to-customer conversion rate.
- New customer acquisition and strategic partnerships.
- Growth in product sign-ups and qualified sales opportunities.
- Marketing campaign ROI and customer acquisition cost.
- Contribution of marketing activities to the sales pipeline and revenue growth.

Ideal Candidate

The ideal candidate is a proactive, data-driven marketing professional who can independently plan and execute B2B marketing initiatives, build a strong lead-generation pipeline, and translate Dilogs AI's product capabilities into measurable business growth.

Pay: ₹45,000.00 - ₹100,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Internet reimbursement
- Life insurance
- Work from home

Work Location: Hybrid remote in Badarpur, Delhi 110044

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