Key Responsibilities

Influencer Identification & Outreach

- Identify and shortlist relevant micro, nano, and macro influencers across Instagram, YouTube, and other social media platforms.
- Research influencers based on audience demographics, engagement rates, content quality, niche, and brand suitability.
- Reach out to influencers through Instagram DMs, email, WhatsApp, and other professional channels.
- Build and maintain a database of influencers, contact details, commercial rates, and collaboration history.

Campaign Planning & Execution

- Coordinate influencer marketing campaigns from initial outreach to final content delivery.
- Negotiate collaboration terms, deliverables, timelines, barter deals, and paid partnerships within approved budgets.
- Brief influencers on product features, brand guidelines, campaign objectives, and content expectations.
- Coordinate product dispatch, content approvals, posting schedules, and follow-ups.
- Ensure influencers deliver agreed-upon Reels, Stories, posts, videos, and other promotional content on time.

Content & Trend Monitoring

- Stay updated with Instagram Reels trends, viral content formats, trending audio, hashtags, and creator marketing strategies.
- Suggest innovative influencer campaign ideas for brand awareness, product launches, festive promotions, and new arrivals.
- Review influencer content for brand alignment, messaging accuracy, product visibility, and quality before publication.
- Coordinate with the design, social media, and sales teams to maintain consistent brand communication.

Performance Tracking & Reporting

- Track campaign performance, including reach, impressions, views, engagement, clicks, and conversions wherever available.
- Maintain campaign trackers and prepare weekly or monthly performance reports.
- Evaluate influencer effectiveness and recommend creators for repeat collaborations.




- Monitor campaign costs and assess performance against campaign objectives.

Relationship & Coordination Management

- Build professional relationships with influencers, agencies, and content creators.
- Follow up on pending deliverables, posting commitments, content revisions, and payment coordination.
- Maintain records of influencer agreements, invoices, campaign links, and published content.
- Support user-generated content (UGC) initiatives and influencer-led brand awareness campaigns.

Required Skills & Qualifications

- Graduate in Marketing, Mass Communication, Advertising, Business Administration, or a related field preferred.
- 1–1.5 years of hands-on experience in influencer marketing, creator partnerships, or social media marketing.
- Practical knowledge of Instagram influencer outreach and campaign coordination.
- Strong written and verbal communication skills.
- Positive negotiation, follow-up, coordination, and relationship-management abilities.
- Working knowledge of Instagram Insights and social media analytics.
- Proficiency in MS Excel or Google Sheets for maintaining trackers and reports.
- Ability to identify fake followers, suspicious engagement, and unsuitable influencer profiles.
- Strong organizational skills and the ability to manage multiple campaigns simultaneously.
- Creative thinking, attention to detail, and a proactive approach to problem-solving.

Preferred Skills

- Experience working with fashion, watches, accessories, beauty, lifestyle, or consumer-product brands.
- Existing contacts with Instagram influencers, lifestyle creators, fashion bloggers, and regional creators.
- Basic understanding of influencer campaign budgeting, ROI, and cost-per-view or cost-per-engagement metrics.
- Familiarity with influencer discovery platforms and social media management tools.
- Experience coordinating barter and paid influencer collaborations

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Influencer Marketing Coordinator (Prabhadevi)
🏢 Sanskruti Worldwide
📍 Prabhadevi