Job Description – Marketing Head

Position: Marketing Head
Department: Marketing & Admissions
Industry: Education / School
Location: Hyderabad
Salary Budget: Up to ₹1,00,000 per month
Reporting To: Principal / Management

Job Purpose

We are looking for an experienced and result-oriented Marketing Head to lead the school's complete Marketing, Admissions Counselling, Lead Management, and Outreach activities.

The person will be responsible for driving student admissions, managing the marketing team, converting leads into admissions, coordinating promotional campaigns, and strengthening the school's visibility and parent engagement.

Key Responsibilities1. Marketing Strategy & Planning

- Develop and execute the school's annual and quarterly marketing strategy.
- Plan and manage both online and offline marketing activities.
- Identify opportunities to increase school visibility, enquiries, and admissions.
- Plan campaigns for admissions, events, school activities, and new academic sessions.
- Monitor competitor activities and market trends.

2. Lead Management & Admissions

- Take complete ownership of the admission lead funnel, from enquiry generation to conversion.
- Establish an effective system for capturing, tracking, assigning, and following up on leads.
- Monitor lead conversion ratios and identify areas for improvement.
- Ensure timely follow-up with prospective parents.
- Develop strategies to improve enquiry-to-visit and visit-to-admission conversions.
- Prepare regular MIS reports on leads, counselling, conversions, and admissions.

3. Parent & Student Counselling Team Management

- Lead and manage the Parent/Student Counsellors and Admissions Team.
- Set individual and team targets.
- Monitor daily counselling activities and follow-up status.




- Conduct regular performance reviews and provide coaching/training.
- Ensure counsellors maintain professional communication and provide accurate information to parents.
- Handle escalated parent queries related to admissions and counselling.

4. Camps & Outreach Activities

- Plan and execute admission camps, outreach programmes, open houses, school fairs, and promotional events.
- Coordinate with internal teams for successful execution of camps and events.
- Identify residential communities, corporates, institutions, and other potential channels for student outreach.
- Develop partnerships and local outreach initiatives to generate admissions leads.

6. Team & Vendor Management

- Manage the complete Marketing and Admissions/Counselling team.
- Allocate responsibilities and ensure effective manpower utilization.
- Coordinate with external marketing agencies and vendors.
- Negotiate with vendors and ensure marketing budgets are utilized effectively.
- Track campaign performance and ROI.

7. Reporting & Analytics

- Prepare and present weekly and monthly marketing and admissions reports.
- Track key metrics such as:
- Number of leads generated
- Lead source
- Counselling completed
- Campus visits
- Applications
- Admissions
- Conversion percentage
- Cost per lead
- Cost per admission
- Provide actionable recommendations to management based on data.

Key Performance Indicators (KPIs)





- Admission target achievement
- Lead generation and quality
- Lead-to-admission conversion
- Campus visit-to-admission conversion
- Counsellor/team performance
- Marketing campaign ROI
- Cost per lead and cost per admission
- Number and effectiveness of outreach camps
- Parent engagement and enquiry management

Candidate Profile

- Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
- 8–12 years of relevant experience, preferably in school/education marketing, admissions, EdTech, or a similar sector.
- Proven experience in team leadership and admissions conversion.
- Strong understanding of lead generation, digital marketing, and offline marketing.
- Excellent communication, negotiation, presentation, and interpersonal skills.
- Strong analytical and target-oriented approach.
- Ability to independently manage multiple marketing and admissions functions.

Preferred Experience

Candidates with experience in:

- School Marketing & Admissions
- International / CBSE / ICSE / Cambridge schools
- Education-sector lead generation
- Parent counselling and admissions conversion
- Large counselling/marketing teams
- Community and corporate outreach
- Admission campaigns and camps

will be preferred.

Compensation

Salary Budget: Up to ₹1,00,000 per month, depending on experience, skills, and suitability for the role.

The ideal candidate should be capable of independently driving the school's marketing and admissions function and leading the entire Marketing & Counselling team to achieve admission targets.

Pay: ₹70,000.00 - ₹100,000.00 per month

Advantages:

- Provident Fund

Work Location: In person

📌 Marketing and Admissions Head (Kompally)
🏢 National Public School
📍 Kompally