Yuktiness is a growing wellness and education company looking for a creative, proactive and execution-driven Digital Marketing & Growth Executive to take ownership of our organic digital presence, content execution and marketing operations.

This is not simply a social-media posting role.

We are looking for someone who can take an idea and turn it into content, create engaging digital assets, execute campaigns across platforms, maintain consistency, track performance and contribute towards the organic growth of the brand.

If you enjoy taking ownership, creating, experimenting, executing quickly and seeing your work contribute directly to business growth, we would love to hear from you.

Key Responsibilities

Social Media & Organic Growth — Primary Responsibility

- Plan and execute weekly and monthly social-media content calendars
- Create engaging carousels, posts, posters and banners
- Create/edit Reels and short-form promotional videos
- Create YouTube Live, Health Talk, workshop and event thumbnails
- Repurpose existing videos, workshops and long-form content into social-media content
- Write/adapt captions and basic promotional copy
- Schedule and publish content across social-media platforms
- Create Stories and campaign-related content
- Monitor comments, DMs and engagement
- Identify content opportunities and relevant trends
- Track organic content performance and recommend improvements
- Maintain consistent Yuktiness branding across platforms

We value people who can move from:

“What should I post today?”

to:

“Here is what I recommend we post this week, why it can work, and I have prepared the first drafts for approval.”

Campaign & Event Marketing

Yuktiness regularly conducts Breath Alignment Masterclasses, workshops, Health Talks, challenges and other wellness experiences.

Responsibilities include:

- Pre-event promotional creatives and communication
- Event reminders and social-media promotion
- During-event communication when required
- Post-event communication and content
- Email marketing execution
- WhatsApp marketing support
- Promotional posters, banners and Reels
- Maintaining campaign assets, links and templates
- Coordinating communication timelines

Digital Marketing & Lead Generation Support

- Support organic lead-generation initiatives
- Create content with clear objectives: awareness, engagement, lead generation or conversion
- Monitor inbound social-media enquiries
- Route qualified enquiries to the appropriate team member
- Track organic enquiries wherever possible




- Support email and WhatsApp marketing campaigns

Basic Marketing & Program Operations

As a growing organisation, the position will also involve some basic operational responsibilities:

- Support onboarding of new members
- Send welcome/onboarding communication
- Add members to relevant WhatsApp groups
- Provide appropriate course/program access
- Upload program/session recordings
- Maintain organised marketing and program folders
- Update course/community platforms when required
- Maintain relevant trackers and documentation

These are supporting responsibilities. The primary focus of this role is Digital Marketing & Organic Growth.

Skills Required

Must Have

- Strong Canva skills
- Instagram/Facebook social-media management
- Reels/short-form video editing
- Content scheduling and publishing
- Basic copywriting/caption writing
- Google Sheets/Excel and Google Drive
- Positive written English
- Ability to learn new digital platforms quickly
- Comfortable using AI tools such as ChatGPT

Good to Have

- Email marketing experience
- WhatsApp marketing experience
- Meta Business Suite
- YouTube channel management
- Basic analytics/reporting
- CRM familiarity
- Experience with course/community platforms
- Wellness/coaching/education industry experience

Who We Are Looking For

Someone who is:

- Creative AND execution-oriented
- Proactive and does not require constant reminders
- Highly organised and disciplined with timelines
- Comfortable in a fast-moving small-business/startup environment
- Curious about marketing and growth
- Quick to implement feedback
- Detail-oriented
- Comfortable handling multiple responsibilities
- A strong communicator
- Comfortable using technology and AI
- Interested in wellness, education and personal growth
- Willing to take ownership rather than simply complete assigned tasks

Experience

Preferably 1–3 years of hands-on experience in Digital Marketing, Social Media, Content Marketing or Growth Marketing.

Freshers with an exceptionally strong portfolio, excellent digital skills and a high-ownership attitude may also be considered.

How Performance Will Be Measured





Performance will not be evaluated simply by the number of creatives produced.

Key performance indicators will include:

- Consistency and timeliness of content execution
- Organic reach and engagement growth
- Qualified inbound enquiries generated through organic channels
- Quality and speed of content production
- Timely campaign execution
- Accuracy and organisation of marketing assets
- Completion of responsibilities without repeated follow-ups
- Initiative and new growth ideas
- Weekly/monthly reporting and tracking

Working Style

Part-time and full-time applications are welcome.

We offer flexibility in how work is organised, but commitment, timelines and ownership are non-negotiable.

Some webinars, campaigns and live programs may require availability at specific pre-agreed timings.

About Yuktiness

Yuktiness – Breathe Wellness in Abundance is a wellness and education company helping people improve their physical, mental and emotional well-being through breath alignment, yoga, mindful practices and transformational wellness experiences.

This is an opportunity to work closely with the founder, contribute directly to the growth of the brand and take increasing responsibility as the organisation grows.

Application Requirements

Please submit:

- Updated resume
- Portfolio or links/examples of your social-media/design work
- Current city
- Current/last salary
- Expected salary
- Notice period / earliest joining date
- Part-time or full-time preference

Shortlisted applicants will complete a short practical assessment before the final interview.

Pay: ₹8,000.00 - ₹20,000.00 per month

Benefits:

- Flexible schedule

Application Question(s):

- How would you rate your Canva skills?

Beginner / Intermediate / Advanced

- Can you independently edit Instagram Reels/short-form videos?

1. Yes
2. Somewhat
3. No

- Please share a link to your portfolio, Instagram account, Canva work or examples of social-media content you have created.
- Are you comfortable using AI tools such as ChatGPT, Claude, Perplexity, Gemini as part of your daily work?

1. Yes 2. Willing to learn 3. No

- Are you comfortable supporting email marketing, WhatsApp communication, member onboarding and basic program operations along with your primary digital-marketing responsibilities?

Yes / No

- If selected, how soon can you join?

Immediately / Within 7 days / Within 15 days / 30+ days

Education:

- Bachelor's (Preferred)

Experience:

- digital, social media marketing: 1 year (Preferred)

Work Location: Remote

📌 Digital Marketing & Growth Executive (India)
🏢 Yuktiness
📍 India