Job Overview

We are looking for a skilled WhatsApp Marketing Specialist to plan, execute, and optimize WhatsApp marketing campaigns using the official WhatsApp Business Platform (API).

The role focuses on building permission-based contact lists, creating approved marketing templates, automating customer conversations, generating qualified leads, and improving campaign performance while maintaining account quality and compliance with WhatsApp policies.

The ideal candidate has hands-on experience with WhatsApp Business API platforms, campaign segmentation, chatbot automation, lead management, and performance tracking.

Key Responsibilities

1. WhatsApp Business API Campaign Management

- Plan and execute bulk broadcast and marketing campaigns for opted-in contacts through the official WhatsApp Business Platform.
- Configure and manage campaigns using platforms such as AiSensy, Interakt, WATI, Gupshup, or similar approved providers.
- Schedule campaigns based on audience preferences, campaign objectives, and customer engagement patterns.
- Manage campaign setup, contact segmentation, template selection, and follow-up workflows.
- Ensure campaigns follow WhatsApp Business messaging policies and applicable marketing requirements.

2. Opt-In Contact List Growth

- Develop strategies to grow permission-based WhatsApp contact lists.
- Set up opt-in collection through landing pages, website forms, QR codes, lead forms, and Click-to-WhatsApp ads.
- Coordinate with marketing teams to create effective WhatsApp subscription and enquiry flows.
- Maintain accurate contact records, consent information, and opt-out preferences.
- Keep contact databases organized, segmented, and updated.

3. WhatsApp Marketing Templates & Campaign Content

- Create engaging WhatsApp marketing messages tailored to different customer segments and campaign goals.
- Prepare message templates for approval, including promotional offers, announcements, reminders, and lead follow-ups.
- Use approved buttons, images, videos, and other supported interactive elements where appropriate.
- Write explicit calls to action that encourage enquiries, bookings, purchases, and other desired actions.
- Test different message formats, offers, and calls to action to improve engagement and conversions.
- Use AI writing tools to support content creation and personalization while maintaining brand consistency.

4. Chatbot & Workflow Automation

- Build chatbot and automated reply flows for customer enquiries, lead qualification, and follow-ups.
- Configure WhatsApp Flows and interactive journeys where supported by the chosen platform.
- Automate lead capture, frequently asked questions, appointment enquiries, and sales handovers.
- Create workflows that route qualified leads to the appropriate sales representative.
- Test automated conversations regularly and improve them based on customer interactions.




- Ensure customers can reach a human representative when necessary.

5. Contact Segmentation & Personalization

- Segment contacts by interests, location, customer type, engagement history, and buying stage.
- Personalize campaigns according to customer needs, previous interactions, and relevant offers.
- Create targeted campaigns for new leads, engaged prospects, existing customers, and re-engagement audiences where appropriate.
- Avoid irrelevant messaging and excessive campaign frequency.
- Maintain suppression and opt-out lists to prevent unwanted communications.

6. Account Quality & Policy Compliance

- Monitor WhatsApp number quality ratings, messaging limits, blocks, opt-outs, and customer feedback.
- Identify factors contributing to poor engagement or negative recipient responses.
- Optimize audience targeting, message relevance, and frequency to maintain healthy account performance.
- Follow WhatsApp Business Platform policies, template requirements, and applicable consent and privacy rules.
- Use only official WhatsApp API providers and authorized integrations.
- Never use purchased or scraped contact lists, unofficial bulk-sending software, browser extensions, or unauthorized messaging panels.
- Investigate account restrictions through legitimate troubleshooting and appeal processes rather than switching numbers to bypass restrictions.

7. Campaign Analytics & Lead Management

- Track campaign delivery, read rates where available, replies, clicks, enquiries, and qualified leads.
- Monitor conversion performance and identify opportunities to improve campaign effectiveness.
- Test message content, offers, audience segments, and sending schedules.
- Maintain campaign reports and document key performance insights.
- Transfer qualified leads to the sales team and update CRM records.
- Track lead status, follow-up activity, and campaign-generated sales opportunities.

Required Skills & Qualifications

- Hands-on understanding of WhatsApp Business API or the official WhatsApp Business Platform.
- Familiarity with bulk broadcast campaigns, approved message templates, and contact segmentation.
- Experience with WhatsApp automation, chatbots, auto-replies, or customer communication workflows.
- Understanding of opt-in collection, opt-out management, and WhatsApp messaging policies.
- Ability to create clear marketing messages with strong calls to action.
- Familiarity with campaign analytics, lead tracking, and conversion optimization.




- Positive organizational skills and attention to detail.
- Ability to maintain accurate contact databases and CRM records.
- Understanding of customer engagement, lead generation, and sales follow-up processes.

Tools & Platforms

- WhatsApp Business Platform: WhatsApp Business API and approved business messaging solutions
- API Providers: AiSensy, Interakt, WATI, Gupshup, or similar platforms
- Marketing & Advertising: Meta Business Suite, Click-to-WhatsApp Ads
- Automation: WhatsApp chatbots, automated replies, WhatsApp Flows
- Lead Management: CRM platforms, Google Sheets
- Creative Tools: Canva, AI-powered writing tools

Preferred Qualifications

- Previous experience in WhatsApp marketing, conversational marketing, CRM marketing, or marketing automation.
- Practical experience managing WhatsApp API campaigns for businesses or digital marketing agencies.
- Experience setting up approved templates, broadcast campaigns, chatbot flows, and lead capture automation.
- Familiarity with Meta advertising campaigns that generate WhatsApp enquiries.
- Experience integrating WhatsApp conversations with CRM systems.
- Ability to analyze campaign performance and improve lead quality and conversion rates.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

- Growth of opted-in WhatsApp contact lists.
- Campaign delivery and engagement performance.
- Reply rates and qualified enquiries generated.
- Lead-to-sales conversion performance.
- Chatbot effectiveness and lead capture accuracy.
- WhatsApp number quality and policy compliance.
- Accuracy of CRM records and follow-up management.
- Reduction in irrelevant messages, opt-outs, and negative recipient feedback.

Significant Requirements

This role is focused on official, permission-based WhatsApp marketing.

Candidates must be comfortable working with approved WhatsApp Business API providers, maintaining valid opt-in records, respecting opt-outs, and following applicable messaging policies. Purchased or scraped contact lists and unofficial bulk-sending tools are not acceptable.

Ideal Candidate

The ideal candidate understands both the technical and marketing sides of WhatsApp Business API. You should be able to build compliant campaigns, automate conversations, create relevant customer journeys, and turn WhatsApp engagement into measurable business results.

If you can manage official WhatsApp campaigns, build effective automation, protect account quality, and generate qualified leads through permission-based messaging, we would like to hear from you.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 WhatsApp Marketing Specialist (Business API) (Ghaziabad)
🏢 Web5G Technology
📍 Ghaziabad