Overview

Marketing Head – Jewellery Brand | Kolkata

We are looking for an experienced and result-oriented Head of Marketing to lead and manage the company’s overall marketing function, covering both In-house and Outhouse Marketing.

The ideal candidate should have strong expertise in Digital Marketing, ATL & BTL Marketing, Brand Building, Retail Marketing, Customer Acquisition, Campaign Management and Marketing Analytics, along with practical knowledge of AI tools for content creation, automation, research, campaign optimization and marketing productivity.

Job Description:

Designation: Marketing Head
Department: Marketing
Location: Kolkata, West Bengal
Job Type: Full-Time/Work from office
Experience: 8-12 years
Industry: Retail/Jewellery
Reporting to: Director

Key Responsibilities

1. Marketing Strategy & Leadership

- Develop and execute the overall annual and quarterly marketing strategy aligned with business and sales objectives.
- Lead ATL, BTL, Digital, and Retail and Brand Marketing initiatives.
- Plan and manage marketing budgets with a strong focus on ROI and business outcomes.
- Develop campaigns for new launches, festivals, bridal seasons and other key business periods.
- Lead and manage the marketing team, agencies, vendors and external partners.

2. Digital Marketing

- Lead the company’s digital marketing strategy across Instagram, Facebook, YouTube, Google, Meta, SEO, SEM and other relevant platforms.
- Plan and optimize paid campaigns for brand awareness, leads, appointments, store visits and sales.
- Develop strategies for customer acquisition, retargeting, remarketing and customer engagement.
- Track digital performance through relevant analytics and dashboards.
- Improve digital presence, engagement, reach and conversion rates.

3. AI & Marketing Technology

- Identify and implement AI tools and automation to improve marketing productivity, creativity and ROI.
- Use AI for:
- Content creation and campaign ideation
- Social media planning
- Image/video generation and enhancement
- Copywriting and creative development
- Customer segmentation and personalization




- Marketing analytics and insights
- Lead management and follow-ups
- Marketing automation
- Continuously evaluate new AI tools and technologies relevant to marketing and retail.
- Train the marketing team to effectively use AI tools in day-to-day operations.

4. Jewellery / Retail Marketing

- Develop marketing strategies specifically for showroom/store-based retail business.
- Drive customer footfall, enquiries, appointments and conversions.
- Plan campaigns around bridal jewellery, festivals, weddings, gifting and premium collections.
- Coordinate marketing activities with the Sales and Retail teams.
- Develop local marketing strategies for individual stores and key markets.
- Analyze customer behaviour, market trends and competitor activities.

5. ATL & BTL Marketing

- Plan and execute ATL activities including:
- Outdoor advertising
- Print
- Radio
- Television
- Hoardings
- Other mass-media campaigns
- Plan and execute BTL activities including:
- Events
- Exhibitions
- Mall activities
- Society activations
- Corporate tie-ups
- Influencer collaborations
- Customer engagement activities
- Local store activations

6. Brand Building

- Strengthen brand positioning, visibility and customer recall.
- Ensure consistent brand communication across all channels.
- Develop campaign concepts, creative briefs and communication strategies.
- Work closely with creative agencies, photographers, videographers and influencers.
- Ensure all marketing communication reflects the brand’s premium positioning.

7. Customer Acquisition & CRM

- Develop strategies to generate qualified leads and convert them into store visits and sales.
- Work with the CRM/Sales team on customer retention and repeat-purchase campaigns.




- Develop WhatsApp, SMS, email and digital customer engagement campaigns.
- Analyze customer data to identify opportunities for up-selling, cross-selling and retention.

8. Analytics & Performance

- Establish transparent marketing KPIs and performance dashboards.
- Monitor:
- Leads generated
- Cost per lead
- Customer acquisition cost
- Conversion rate
- Store visits
- Appointment generation
- Campaign ROI
- Digital engagement
- Revenue contribution
- Present regular marketing performance reports to senior management.
- Take data-driven decisions and continuously optimize campaigns.

Required Skills

- Digital Marketing
- Social Media Marketing
- Meta Ads & Google Ads
- Content Marketing
- Video/Reels Marketing
- Canva / Adobe Creative tools
- Google Analytics / reporting tools
- WhatsApp Marketing
- Lead Generation & CRM coordination
- Basic SEO knowledge
- Strong copywriting and communication skills
- Data analysis and performance tracking

AI Expertise – Mandatory

The candidate should have practical knowledge of AI tools for:

- Content writing
- Image generation/editing
- Video generation/editing
- Social media content
- Ad copy & creative development
- Marketing research
- Campaign ideation
- Data analysis
- Marketing automation

Preferred: Experience in integrating multiple AI tools into a regular digital marketing workflow.

Requirements:

· Graduate in Marketing, Digital Marketing.

· Jewellery, fashion, luxury retail or lifestyle industry experience will be an advantage.

Key Competencies

Creativity | AI Adaptability | Data Orientation | Content Skills | Performance Marketing | Communication | Ownership | Innovation

Preferred Candidate

A candidate who can combine AI + Digital Marketing + Creativity + Performance Marketing to build a premium jewellery brand and generate measurable business results.

Interested ones apply on:

[email protected]

Pay: ₹40,000.00 - ₹45,000.00 per month

Benefits:

- Food provided
- Health insurance
- Leave encashment

Work Location: In person

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