About ROVE

ROVE is a consumer electronics brand specializing in automotive technology products, with a strong focus on dashcams and automotive accessories. Our products are sold globally through Amazon, our website, and other e-commerce marketplaces.

We are looking for an experienced and highly creative Creative Director to lead ROVE’s visual identity, creative strategy, and content direction across digital, e-commerce, advertising, and product marketing.

Key Responsibilities

Creative Strategy & Brand Direction

- Develop and execute ROVE’s overall creative and visual strategy.
- Establish and maintain consistent brand guidelines across all channels.
- Define creative concepts and visual direction for new product launches.
- Develop compelling product positioning and visual storytelling for dashcams and automotive technology products.
- Ensure all creative work aligns with ROVE’s brand identity and target audience.

E-commerce & Amazon Creative

- Lead the creative direction for Amazon product listings and A+ Content.
- Oversee product images, infographics, comparison charts, lifestyle creatives, and promotional assets.
- Develop creative strategies that clearly communicate product features, benefits, and differentiators.
- Ensure creatives are optimized for e-commerce conversion and customer engagement.
- Maintain consistency across Amazon, ROVE’s website, and other marketplaces.

Advertising & Marketing Creative

- Lead creative concepts for paid advertising campaigns across platforms such as Meta, Google, Amazon, and other digital channels.
- Develop creative direction for social media campaigns, promotional campaigns, seasonal campaigns, and product launches.
- Work closely with the marketing team to translate campaign objectives into strong visual concepts.




- Analyze creative performance and continuously improve concepts based on campaign results.

Product Launches

- Own the creative direction for recent ROVE product launches.
- Develop launch concepts, key visuals, product storytelling, campaign assets, and

supporting content.

- Coordinate creative requirements across Amazon, website, social media, advertising,

email, and other marketing channels.

- Ensure a consistent visual identity throughout the entire launch campaign.

Content & Production

- Direct photoshoots, product photography, lifestyle photography, video production, and

other creative productions.

- Provide creative briefs, mood boards, storyboards, and visual references to designers,

photographers, and video teams.

- Review and approve final creative assets before publication.
- Ensure high-quality output across digital and physical marketing materials.

Team Leadership

- Lead and mentor graphic designers, video editors, and other creative team members.
- Assign projects, establish priorities, and manage creative timelines.
- Build efficient creative workflows and quality-control processes.
- Collaborate closely with marketing, product, e-commerce, and management teams.

Requirements

- 6+ years of professional experience in creative direction, art direction, brand design,

advertising, or a related field.

- Strong experience in consumer electronics, automotive, e-commerce, D2C, or





product-based brands.

- Proven experience developing and maintaining a strong brand identity.
- Strong understanding of Amazon creative requirements and e-commerce design.
- Experience with Amazon listing images and A+ Content.
- Strong understanding of advertising creatives and digital marketing.
- Excellent knowledge of visual design, typography, composition, color, branding, and

product storytelling.

- Experience directing photography and video production.
- Strong portfolio demonstrating creative direction, branding, advertising, and product/e-

commerce work.

- Excellent communication, presentation, and project-management skills.
- Ability to manage multiple creative projects and deadlines simultaneously.
- Strong attention to detail and quality.

Technical Skills

Strong knowledge of relevant creative tools such as:

- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe After Effects / Premiere Pro or equivalent video tools
- Figma or other modern design tools

Experience with AI-assisted creative tools and workflows is a plus.

Preferred Qualifications

- Experience working with dashcams, automotive accessories, consumer electronics,

or technology products.

- Experience managing global or international brands.
- Experience with Amazon, Shopify, and other major e-commerce platforms.
- Understanding of performance marketing and creative testing.
- Experience using creative analytics to improve advertising performance.
- Experience managing external agencies, freelancers, photographers, and production

teams.

- Basic understanding of UI/UX and website creative direction.

Pay: ₹50,000.00 - ₹100,000.00 per month

Benefits:

- Flexible schedule

Work Location: Remote

📌 Creative Director (India)
🏢 ROVE INNOTECH
📍 India