Job Description – Demand Generation Officer

Job Title: Demand Generation Officer
Location: Phaltan, Maharashtra
Department: Sales & Marketing / Demand Generation
Reporting To: Demand Generation Manager / Head Office

Job Summary

We are looking for a proactive and field-oriented Demand Generation Officer who will be responsible for monitoring and strengthening demand-generation activities through effective coordination with field staff, verification of farmer visits, tracking of product prescriptions, and monitoring of product liquidation.

The candidate will work closely with field teams and Head Office to ensure that planned farmer activities are properly executed and that generated demand is converted into actual product movement and liquidation.

Key Responsibilities

1. Field Staff Follow-up & Monitoring

- Take regular follow-up with field staff regarding daily and planned demand-generation activities.
- Monitor the performance and activity of field staff in assigned territories.
- Ensure that field staff are regularly conducting farmer visits as per the planned schedule.
- Track daily/weekly farmer visit reports and activity updates.
- Identify gaps in field activity and coordinate with concerned team members for corrective action.

2. Farmer Visit Verification

- Verify whether reported farmer visits have actually been conducted.
- Check the quality and purpose of farmer visits rather than focusing only on visit numbers.
- Review farmer details, crop details, product requirements, and discussion points wherever applicable.
- Conduct random verification/follow-up calls with farmers when required.
- Report discrepancies or improper reporting to the concerned senior.

3. Prescription Monitoring

- Monitor product prescriptions/recommendations generated through farmer visits.
- Verify which product was recommended to the farmer and by whom.




- Coordinate with Head Office to verify prescriptions/recommendations generated from HO.
- Maintain proper records of prescriptions and their conversion into product demand.
- Track whether recommended products are subsequently purchased/used by farmers.

4. Liquidation & Demand Conversion

- Take regular follow-up with field staff regarding product liquidation.
- Monitor the conversion of generated demand into actual product movement.
- Track pending liquidation against farmer demand/prescriptions.
- Identify reasons for non-liquidation and coordinate with Sales/Field teams for resolution.
- Prepare regular liquidation and demand-conversion reports for management.

5. Coordination with Head Office

- Coordinate with Head Office regarding farmer prescriptions, product recommendations, campaigns, and demand-generation activities.
- Share field-level feedback and market intelligence with the concerned team.
- Escalate issues related to incorrect reporting, non-implementation, or low conversion.

6. Reporting & MIS

- Prepare daily/weekly/monthly reports related to:
- Farmer visits
- Demand generated
- Product prescriptions
- Prescription source/recommender
- Liquidation
- Pending demand
- Field staff performance
- Maintain accurate MIS and supporting records.
- Present key observations and gaps to management.

Key Performance Indicators (KPIs)

- Quality and authenticity of farmer visits
- Number and quality of farmer interactions
- Demand generated through field activities
- Prescription-to-liquidation conversion




- Product liquidation achievement
- Follow-up completion by field staff
- Accuracy of field reports/MIS
- Reduction in pending/non-converted demand
- Timely reporting and escalation

Candidate Profile

Education:

- B.Sc. Agriculture / M.Sc. Agriculture / Diploma in Agriculture or related qualification preferred.

Experience:

- 1–4 years of experience in Demand Generation, Agriculture Sales, Field Marketing, Farmer Engagement, Product Promotion, or a similar role.
- Experience in agrochemical, fertilizer, seeds, biologicals, or agricultural inputs will be preferred.

Required Skills

- Good knowledge of agricultural products and farmer practices.
- Strong follow-up and coordination skills.
- Good communication and interpersonal skills.
- Ability to verify and analyze field-level information.
- Good knowledge of MS Excel and MIS reporting.
- Solid observation and problem-solving ability.
- Willingness to coordinate with field teams and travel for field verification when required.
- Ability to work with targets and timelines.

Preferred Competencies

- Strong ownership and accountability.
- Good understanding of farmer demand generation and liquidation cycles.
- Ability to identify gaps between farmer visit → prescription → demand → liquidation.
- Good analytical and reporting skills.
- Professional approach while dealing with field staff and farmers.

Role Objective

To ensure that every genuine farmer interaction is effectively converted into product demand and liquidation by closely monitoring field visits, prescriptions, field staff follow-up, and demand-conversion activities.

Pay: ₹15,000.00 - ₹40,000.00 per month

Benefits:

- Health insurance
- Life insurance
- Provident Fund

Application Question(s):

- Are you ready to relocate at Phaltan?
- Your current CTC?

Work Location: In person

📌 Demand Generation Officer (India)
🏢 Kay-Bee Bio Organics Pvt.Ltd.
📍 India