Online Sales & Revenue Growth

- Own the overall online sales target, revenue growth, and profitability across all digital channels.
- Develop annual, quarterly, and monthly online sales plans aligned with business objectives.
- Identify new opportunities to increase sales volume, market share, customer acquisition, and repeat purchases.
- Develop channel-wise strategies based on customer behaviour, product performance, pricing, and market trends.
- Drive profitable growth rather than focusing only on topline revenue.

Sales Conversion & Customer Acquisition

- Improve the complete online sales funnel from traffic → product discovery → engagement → conversion → purchase → repeat purchase.
- Analyse conversion rates, customer behaviour, cart abandonment, bounce rates, and purchase patterns.
- Work closely with Digital Marketing to optimise paid campaigns, SEO, social media, email marketing, and other customer acquisition initiatives.
- Develop strategies to improve Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and ROAS.

Pricing, Promotions & Campaign Management

- Develop effective pricing and promotional strategies to maximise sales and contribution margins.
- Plan and execute seasonal campaigns, marketplace events, product launches, offers, bundles, and promotional activities.
- Evaluate campaign performance and optimise investments based on ROI/ROAS and incremental sales.
- Monitor competitor pricing, promotions, product positioning, and market movements.

Product & Category Management

- Analyse product-wise and category-wise sales performance.
- Identify high-performing, low-performing,



and growth-potential products.
- Recommend product assortment, pricing, bundling, new product launches, and inventory priorities.
- Work with Product, Marketing, Operations, and Supply Chain teams to improve online product performance.

Customer Experience & Retention

- Own online customer experience and identify opportunities to improve customer satisfaction.
- Monitor customer reviews, ratings, complaints, returns, refunds, and feedback.
- Develop initiatives to improve customer retention, repeat purchases, ratings, and brand loyalty.
- Ensure timely resolution of customer and marketplace-related issues.

Data, Analytics & Business Reviews

- Establish a strong data-driven online sales management system.
- Track daily, weekly, and monthly sales performance against targets.
- Analyse revenue, margins, conversion, traffic, AOV, CAC, ROAS, returns, cancellations, and customer retention.
- Prepare management dashboards, forecasts, business reviews, and action plans.
- Convert data insights into specific actions for improving revenue and profitability.

Team Leadership

- Lead, develop, and coach the online sales/e-commerce team.
- Set clear targets, KRAs, KPIs, and performance expectations.
- Build accountability and disciplined execution within the team.
- Conduct regular performance reviews and develop team capabilities.
- Strong commercial and revenue orientation
- Understanding of margins and profitability
- Business planning and forecasting
- Strong analytical and problem-solving ability

Pay: ₹30,000.00 - ₹50,000.00 per month

Perks:

- Food provided

Work Location: In person

📌 Online Sales Manager (Kochi)
🏢 Climate Natural Spices
📍 Kochi