Job Title: Hospital Marketing Executive

Company: Sri Jai Medical Center
Location: Coimbatore, Tamil Nadu
Job Type: Full-time
Salary: ₹12,000–₹18,000 per month, based on experience
Experience: 1–3 years preferred in hospital marketing, healthcare sales, field marketing or a related role.

Job Summary

Sri Jai Medical Center is looking for a proactive and result-oriented Hospital Marketing Executive to promote hospital services, develop referral networks, organise regular medical camps and strengthen the hospital's presence across Coimbatore.

The candidate will be responsible for field marketing, relationship management, corporate outreach, health camp coordination, branding and promotional activities to increase awareness of the hospital's services and support sustainable growth.

Key Responsibilities

- Marketing Strategy & Promotion
- Develop and execute marketing activities to promote hospital services, medical specialties, consultations, diagnostic facilities and other healthcare services.
- Identify recent opportunities to increase awareness and visibility of the hospital across Coimbatore.
- Field Marketing & Business Development
- Conduct regular field visits to doctors, clinics, diagnostic centres, corporate offices, factories, apartments, residential associations and other potential referral sources.
- Establish professional relationships with referral doctors, healthcare providers, corporate clients and community organisations.
- Identify new business opportunities and develop long-term partnerships to promote hospital services.
- Medical Camps & Community Outreach
- Identify suitable venues and obtain permissions to conduct diabetes screening camps, general medical camps, health check-up camps and health awareness programmes.
- Plan, organise and coordinate regular medical camps, seminars, health talks and community outreach activities.
- Coordinate with doctors, nursing staff and other hospital departments to ensure the smooth execution of camps.
- Arrange banners, pamphlets, invitations and other approved promotional materials for each camp.
- Maintain a calendar of upcoming camps and build relationships with organisations for repeat programmes.
- Doctor & Corporate Relationship Management
- Develop and maintain strong professional relationships with referral doctors, clinics, corporate HR teams, factories,



companies and local associations.
- Conduct follow-up visits and maintain regular communication with referral sources and prospective corporate clients.
- Explore opportunities for corporate health check-ups, employee wellness programmes and institutional healthcare partnerships.
- Marketing Materials & Promotional Activities
- Coordinate the preparation and distribution of brochures, flyers, pamphlets, posters, banners and other marketing materials.
- Assist in creating promotional content, social media posts and health awareness materials in coordination with the digital marketing team.
- Ensure that all promotional materials follow the hospital's branding guidelines and applicable medical advertising regulations.
- Digital Marketing Coordination
- Coordinate with digital marketing agencies or internal teams for social media campaigns, search engine optimisation (SEO), online promotions and hospital brand visibility.
- Support the planning and promotion of health camps and awareness activities through appropriate digital channels.
- Monitor campaign performance and share feedback for improvement.
- Hospital Branding & Public Relations
- Coordinate branding activities within the hospital premises, including banners, standees, signage, display boards and patient information materials.
- Support public relations activities, community engagement initiatives and media-related coordination as required.
- Identify local promotional opportunities that improve awareness of hospital services.
- Market Research & Competitor Analysis
- Monitor local healthcare market trends, competitor activities, recent services and promotional opportunities.
- Collect feedback from doctors, corporate clients, camp organisers and the community to identify opportunities for service improvement.
- Maintain an updated database of potential referral sources, organisations and marketing contacts.
- Performance Monitoring & Reporting
- Maintain daily records of field visits,



meetings, follow-ups, prospective clients and marketing activities.
- Prepare weekly and monthly reports covering medical camps organised, organisations approached, partnerships developed, campaign expenditure and marketing outcomes.
- Track campaign effectiveness, enquiry conversion and relevant patient referral trends.
- Work towards agreed monthly targets for field visits, medical camps, new partnerships and marketing activities.

Key Skills & Competencies

- Excellent communication and interpersonal skills.
- Strong networking, negotiation and relationship-building abilities.
- Knowledge of hospital marketing, healthcare services and local market dynamics.
- Experience in field marketing, business development, sales or healthcare promotion.
- Ability to identify opportunities, organise events and coordinate with multiple teams.
- Familiarity with social media, digital marketing and promotional materials.
- Basic computer skills, including Microsoft Excel or Google Sheets, email and WhatsApp.
- Good organisational skills, consistent follow-up and the ability to meet targets.
- Willingness to travel across Coimbatore and undertake regular field visits.
- Fluency in Tamil; basic English communication skills preferred.

Preferred Qualifications & Experience

- Any degree or diploma in marketing, business administration, management or a related field.
- Experience in hospital marketing, healthcare sales, diagnostic centre marketing, pharmaceutical field sales or medical camp coordination will be an advantage.
- Candidates with proven field marketing and relationship management skills are encouraged to apply.

Performance Expectations

- Organise regular diabetes and general medical camps across Coimbatore.
- Develop and maintain a strong database of doctors, corporate organisations, community groups and referral sources.
- Establish new corporate and community partnerships.
- Ensure timely follow-ups and maintain a consistent schedule of field marketing activities.
- Submit accurate weekly and monthly performance reports to management.

Interested candidates may apply with their updated resume, relevant experience and expected salary.(Incentives will also been given )

Pay: ₹12,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Hospital Marketing Executive (Coimbatore)
🏢 Sri Jai Medical Center
📍 Coimbatore