We are looking for a creative, strategic, and hands-on Marketing Manager with strong experience in the EdTech industry to lead end-to-end marketing initiatives.

The ideal candidate should have proven experience in lead generation, product marketing, outbound outreach, appointment generation, digital campaigns, content creation, social media, performance marketing, and brand building.

This is an execution-focused role for someone who can independently develop marketing strategies, execute campaigns, manage agencies/vendors, create marketing content and creatives, and generate measurable business results.

Key Responsibilities
Marketing Strategy & Product Marketing

- Develop and execute marketing strategies aligned with business and revenue objectives.
- Create product positioning, messaging, and go-to-market strategies for EdTech products/services.
- Conduct market research, competitor analysis, and customer profiling.
- Identify new customer acquisition and growth opportunities.
- Develop marketing plans for both B2B and B2C audiences.

Lead Generation & Outreach

- Own lead generation and marketing pipeline targets.
- Plan and execute outbound campaigns through Email, LinkedIn, WhatsApp, webinars, and other channels.
- Generate qualified leads, appointments, and sales opportunities.
- Develop lead nurturing campaigns to improve engagement and conversion.
- Work closely with the sales team for effective lead handover, follow-ups, and conversion tracking.

Digital Marketing & Campaign Management

- Plan, execute, monitor, and optimize digital marketing campaigns.
- Manage campaigns across Google, Meta, LinkedIn, YouTube, and other relevant platforms.
- Drive SEO, SEM, content marketing, email marketing, and social media initiatives.




- Monitor campaign performance, budgets, and ROI.
- Continuously optimize campaigns based on data and performance.

Content & Creative Management

- Create and manage content for websites, blogs, social media, email campaigns, presentations, brochures, and marketing collateral.
- Develop content calendars and communication plans.
- Coordinate and/or create graphics, banners, infographics, presentations, and other marketing creatives.
- Create and edit marketing videos, reels, product demos, and promotional content.
- Ensure consistent brand messaging and visual identity across channels.

Agency & Vendor Management

- Manage external marketing agencies, freelancers, designers, video editors, and content partners.
- Define campaign objectives, timelines, deliverables, and quality standards.
- Monitor agency performance, budgets, and execution.
- Ensure vendors deliver measurable outcomes within agreed timelines.

Social Media & Brand Building

- Manage the company's presence across LinkedIn, YouTube, Instagram, Facebook, and other relevant platforms.
- Develop strategies to increase engagement, reach, and audience growth.
- Build thought-leadership campaigns for company leadership and products.
- Identify emerging trends and implement innovative marketing initiatives.

Analytics & Reporting





- Track and analyze marketing KPIs and campaign performance.
- Monitor lead quality, conversion rates, CAC, campaign ROI, and marketing-sourced revenue.
- Prepare regular marketing performance reports for management.
- Use data and insights to improve campaign effectiveness and business outcomes.

Required Qualifications & Experience

- Bachelor's degree in Marketing, Business, Communications, or a related field.
- MBA in Marketing is preferred.
- 8–15 years of relevant marketing experience.
- Mandatory experience in the EdTech industry.
- Proven experience in lead generation, appointment generation, and revenue-focused marketing.
- Experience managing digital marketing campaigns and external agencies.
- Solid understanding of B2B and B2C marketing funnels.
- Strong strategic thinking combined with hands-on execution skills.
- Excellent written and verbal communication skills.

Required Skills

- Product Marketing
- Lead Generation
- Outbound Outreach & Appointment Generation
- Growth Marketing
- Performance Marketing
- Content Marketing
- Social Media Marketing
- SEO & SEM
- Email Marketing
- LinkedIn Marketing
- Marketing Automation
- Campaign Management
- Agency & Vendor Management
- Graphic Design Coordination
- Video Marketing & Editing
- Marketing Analytics
- CRM Management

Preferred Tools

Experience with any of the following tools/platforms will be an advantage:

- HubSpot / Zoho CRM / Salesforce
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- Google Analytics
- Canva
- Adobe Creative Suite
- Premiere Pro / CapCut / Filmora

Pay: ₹40,000.00 - ₹65,000.00 per month

Benefits:

- Paid sick time
- Provident Fund

Work Location: In person

📌 Marketing Manager (Pune)
🏢 Vsynergize
📍 Pune