Job Summary

We are looking for a technically robust, hands-on SEO professional with 3–6 years of experience to own technical SEO, on-page optimization, search performance, and AI search visibility. The ideal candidate should be comfortable auditing live websites, identifying issues, implementing fixes or writing transparent developer tickets, and measuring the impact of SEO initiatives. The role also focuses on how AI platforms such as ChatGPT, Perplexity, Gemini, and Google AI Overviews discover, cite, and describe brands.

Key Responsibilities

· Own the technical SEO health of the website by crawling the live site, finding issues, fixing them where possible, and creating clear developer tickets when required.

· Audit and optimize titles, meta descriptions, headings, internal links, and other on-page SEO elements across service, portfolio, and priority pages.

· Write and validate JSON-LD structured data, including Organization, Article, FAQ, Service, and BreadcrumbList.

· Manage and audit robots.txt, XML sitemaps, canonicals, redirects, page speed, Core Web Vitals, and indexing factors.

· Use Google Search Console and Bing Webmaster Tools for setup, sitemap submission, indexing requests, coverage analysis, and issue resolution.

· Check sitemaps against the live site and ensure submitted URLs return a direct 200 status code. Identify and explain redirects and broken URLs.

· Run an AI visibility and citation audit every 15 days using 10–15 non-branded, buying-intent prompts across ChatGPT, Perplexity, Gemini, and Google AI Overviews.

· Track source URLs cited by AI platforms, measure brand mention share, and identify which actions or content changes influence visibility.

· Categorise cited sources into earned media, company-owned channels, directories, developer communities, and other sources,



then build strategies to earn placement or create stronger alternatives.

· Track how AI platforms describe the company, including sentiment, credibility, expertise, and positioning. Flag inaccurate, generic, or negative descriptions and recommend corrective action.

· Audit robots.txt and related configurations for AI crawler accessibility, including GPTBot, OAI-SearchBot, ClaudeBot, CCBot, and Google-Extended where applicable.

· Check JavaScript-heavy pages to ensure important content remains accessible to crawlers that cannot fully execute client-side JavaScript.

· Identify frequently referenced broken or hallucinated URLs from AI assistants and recover relevant traffic through appropriate redirects.

· Research underserved search categories and geographic opportunities, then develop strategies to establish authority and capture relevant traffic.

· Brief and edit content writers by explaining why pages are underperforming and providing specific recommendations based on search intent and SEO requirements.

· Monitor organic rankings, traffic, conversions, pipeline influence, AI mention share, and technical SEO health.

· Prepare a concise monthly report covering rankings, traffic, business impact, AI visibility, completed work, key findings, and next priorities.

Qualifications

· 3–6 years of hands-on SEO experience, with strong practical ownership of technical and on-page SEO.





· Proven experience independently auditing and improving live websites.

· Strong technical SEO knowledge covering crawling, indexing, canonicals, redirects, sitemaps, robots.txt, structured data, page speed, and Core Web Vitals.

· Hands-on experience with Google Search Console, GA4, Ahrefs or Semrush, and a crawler such as Screaming Frog.

· Working knowledge of HTML and JavaScript sufficient to inspect source code and understand rendering behaviour.

· Ability to explain technical SEO issues clearly to developers without unnecessary jargon.

· Strong written communication skills for metadata, SEO briefs, internal recommendations, and occasional client-facing content.

· Strong analytical, problem-solving, research, and reporting skills.

· Genuine curiosity about how AI search and answer engines select, cite, summarize, and recommend information.

Skills

· Technical SEO and website auditing

· On-page SEO and internal linking

· Schema markup and JSON-LD

· Google Search Console and Bing Webmaster Tools

· GA4, Ahrefs/Semrush, Screaming Frog or equivalent

· Core Web Vitals and page performance

· XML sitemaps, robots.txt, canonicals, redirects, and indexing

· AI search visibility, citation analysis, and prompt-based research

· Content briefing, editing, and search intent analysis

· Basic HTML and JavaScript literacy

· SEO reporting, KPI analysis, and performance tracking

Pay: ₹30,000.00 - ₹80,000.00 per month

Benefits:

- Leave encashment
- Paid sick time
- Paid time off

Application Question(s):

- Have you worked on on-page and off-page SEO?

Education:

- Bachelor's (Preferred)

Experience:

- SEO: 2 years (Preferred)

Location:

- Rajkot, Gujarat (Preferred)

Work Location: In person

📌 SEO Manager (Rajkot)
🏢 Empyreal Infotech
📍 Rajkot