Digital Marketing & AI Executive

Company: B&Y; Technologies
Location: Chennai
Job Type: Full-Time | Work From Office
Experience: 0–2 Years

Job Summary

We are looking for a Digital Marketing & AI Executive who has knowledge of different areas of digital marketing and is interested in using AI tools to improve marketing performance, content creation, research, automation, and campaign execution.

Key Responsibilities

Digital Marketing

- Plan and execute digital marketing strategies and campaigns.
- Manage SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, and Online Advertising.
- Conduct keyword research, competitor analysis, market research, and audience research.
- Improve website visibility, traffic, engagement, and conversions.
- Monitor and optimize digital marketing campaigns.
- Track marketing performance and prepare regular reports.

SEO

- Perform keyword research and competitor analysis.
- Handle on-page and off-page SEO activities.
- Optimize website content, meta titles, descriptions, headings, and internal links.
- Assist with link-building and local SEO activities.
- Monitor website rankings and organic traffic.

Social Media Marketing

- Manage social media platforms such as Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Plan and create social media content, captions, posts, reels, and campaigns.
- Monitor engagement, reach, followers, and performance.
- Research current trends and develop relevant content ideas.

Paid Marketing / Advertising

- Assist with Google Ads, Meta Ads, and other online advertising campaigns.
- Create and manage ad campaigns, audiences, keywords, and ad copies.
- Monitor campaign performance, leads, CPC, CTR, conversions, and ROI.




- Optimize campaigns based on performance.

Content Marketing

- Create blogs, website content, social media content, advertisements, email content, and promotional materials.
- Develop content strategies based on target audiences and keywords.
- Ensure content is engaging, relevant, and SEO-friendly.

Email & Lead Marketing

- Assist with email marketing campaigns and promotional emails.
- Support lead-generation activities through digital channels.
- Track leads and campaign responses.
- Maintain and analyze marketing databases.

AI & Marketing Technology

- Use ChatGPT and other AI tools for content creation, research, brainstorming, analysis, and marketing activities.
- Explore new AI tools that can improve productivity and marketing performance.
- Use AI for content ideas, keyword research, competitor research, ad copy, social media planning, and reporting.
- Identify opportunities for AI-based automation in marketing processes.
- Stay updated with the latest AI and Digital Marketing tools and trends.

Analytics & Reporting

- Monitor website, social media, SEO, and advertising performance.
- Use tools such as Google Analytics, Google Search Console, Meta Business Suite, and other marketing platforms.
- Prepare basic performance reports and provide insights for improvement.




- Analyze campaign results and recommend improvements.

Required Skills

- Good understanding of Digital Marketing.
- Knowledge of SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, and Paid Advertising.
- Basic understanding of Google Ads and Meta Ads.
- Knowledge of digital marketing analytics and reporting.
- Good knowledge of AI tools such as ChatGPT.
- Strong research and analytical skills.
- Good written and verbal communication.
- Creative thinking and problem-solving skills.
- Willingness to learn new digital marketing and AI tools.

Preferred Skills

- Google Ads certification
- Google Analytics / Google Search Console knowledge
- Meta Ads experience
- Canva or other design tools
- WordPress knowledge
- Basic video/reel editing
- Marketing automation tools
- Experience with AI-powered marketing tools

Eligibility

- Bachelor's/Master's degree in Marketing, Digital Marketing, Business Administration, Computer Applications, IT, or any relevant field.
- 0–2 years of experience in Digital Marketing.
- Freshers with relevant certifications, internships, projects, or practical knowledge can apply.

What We Expect

- Strong interest in Digital Marketing + AI
- Ability to learn and adapt to new tools
- Practical and creative approach to marketing
- Good communication and teamwork
- Ability to handle multiple marketing activities
- Result-oriented mindset

Salary

₹15,000 – ₹25,000 per month, based on skills and experience.

Location: Chennai
Work Mode: Work From Office

Pay: ₹12,000.00 - ₹20,000.00 per month

Benefits:

- Cell phone reimbursement
- Adaptable schedule
- Paid sick time

Work Location: In person

📌 Digital Marketing & AI Executive (Thousand Lights)
🏢 B and Y Technologies
📍 Thousand Lights