108 Subhash Road, Dehradun, Uttarakhand

JOB DESCRIPTION

Assistant Manager – Marketing

Position

Assistant Manager – Marketing

Department

Sales & Marketing

Reports to

General Manager / Hotel Manager

Location

Hotel City Star, 108 Subhash Road, Dehradun

Employment type

Full-time, on-site

Property

3-star business hotel

POSITION SUMMARY

Hotel City Star is looking for an energetic and creative Assistant Manager – Marketing to build the hotel’s brand, grow direct bookings and strengthen its position in Dehradun’s business and leisure travel market. The role covers digital marketing, online reputation, OTA and corporate partnerships, promotions and local outreach, working closely with the front office, F&B; and management teams to turn marketing effort into occupancy and revenue.

KEY RESPONSIBILITIES

- Marketing planning: Prepare and execute the annual and seasonal marketing plan, calendar and budget, aligned with occupancy and revenue goals.
- Digital marketing: Manage the hotel website, Google Business Profile, Facebook, Instagram and other channels; plan content, campaigns and paid promotions; and drive direct bookings.
- OTA & distribution support: Work with the revenue and front office teams to keep listings, photos, content, rates and offers current on MakeMyTrip, Booking.com, Goibibo, Agoda and similar platforms.
- Online reputation: Monitor reviews and ratings across Google, TripAdvisor and OTAs; coordinate timely, professional responses; and work with operations to improve guest feedback scores.
- Corporate & B2B sales: Identify and approach local companies, travel agents, tour operators, wedding planners and event organisers; support negotiation of corporate rates and tie-ups.
- Promotions & events: Plan and promote packages, seasonal offers, banquet and wedding enquiries,



F&B; events and festival campaigns.
- Brand & collateral: Ensure consistent use of the Hotel City Star logo, colours and tone across signage, brochures, social media, photography and print and digital collateral; coordinate with designers, photographers and printers.
- Local outreach: Build relationships with local businesses, institutions, taxi and travel partners, and community groups to generate referrals and visibility.
- Analytics & reporting: Track enquiries, conversions, website and social metrics, campaign ROI and competitor activity; prepare weekly and monthly reports with recommendations.
- Team coordination: Brief front office and sales staff on current offers and campaigns, and guide any marketing executives, interns or freelancers.
- Budget control: Manage marketing spend within approved limits and maintain records of vendors and campaigns.

QUALIFICATIONS & EXPERIENCE

- Bachelor’s degree in Hospitality, Marketing, Business Administration, Mass Communication or a related field; MBA or hotel management diploma preferred.
- 3–5 years of marketing or sales experience, with at least 2 years in hotels, hospitality or travel; experience in a 3-star or 4-star property is an advantage.
- Proven experience managing social media and online listings, and running digital campaigns.

SKILLS & COMPETENCIES

- Working knowledge of Meta Business Suite, Google Ads and Google Business Profile, SEO basics,



and email or WhatsApp marketing.
- Familiarity with OTA extranets, channel managers and hotel booking engines.
- Good command of Canva or similar design tools; basic photo and video editing is a plus.
- Strong written and spoken communication in English and Hindi; clear, persuasive copywriting.
- Analytical mindset, with comfort using Excel or Google Sheets for reports and budgets.
- Negotiation, relationship-building and presentation skills.
- Organised, self-driven and able to manage several campaigns and deadlines at once.
- Strong knowledge of the Dehradun and Uttarakhand market, tourism seasons and local events is preferred.

KEY PERFORMANCE INDICATORS

- Growth in direct bookings and share of direct versus OTA revenue.
- Occupancy, ADR and RevPAR contribution from marketing initiatives.
- Online ratings, review volume and review response time.
- Number of corporate and travel partner accounts added and retained.
- Social media growth, engagement and enquiry conversion.
- Delivery of campaigns on time and within budget.

WORKING CONDITIONS

Full-time role based at the hotel. Occasional evening, weekend and festival-season work is expected, along with local travel for client meetings and outreach.

COMPENSATION & PERKS

Competitive salary commensurate with experience, along with statutory benefits and other benefits as per hotel policy.

HOW TO APPLY

Interested candidates may send their CV, along with any relevant portfolio or campaign results, to the hotel management at Hotel City Star, 108 Subhash Road, Dehradun, Uttarakhand.

Phone: +91 99906 98928

Email: [email protected]

Pay: ₹9,500.00 - ₹35,000.00 per month

Benefits:

- Cell phone reimbursement
- Flexible schedule

Work Location: In person

📌 Marketing Assistant Manager (Dehradun)
🏢 Hotel City Star
📍 Dehradun