Role Summary:

We are seeking a results-driven PPC Specialist to plan, execute, and optimize paid ad campaigns across Meta (Facebook & Instagram) and Google platforms. The role involves running targeted campaigns, generating high-quality leads for the sales team, and ensuring strong ROI across diverse B2C industries.

Key Responsibilities:

- Plan, launch, and optimize paid ad campaigns on Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Shopping).
- Manage social media ad accounts and publish engaging ad creatives/content aligned with campaign objectives.
- Track, analyze, and report campaign performance with insights to improve ROI.
- Collaborate with the sales/calling team to ensure effective lead flow and alignment with project requirements.
- Research competitor ad strategies and suggest creative improvements.
- Stay updated on digital marketing trends, platform updates, and best practices in B2C performance marketing.

Requirements:

- 2-5 years of experience in paid advertising/digital marketing, preferably in B2C industries.
- Proven expertise in Google Ads (Search, Display, YouTube, Shopping) and Meta Ads.
- Hands-on experience with Facebook Ads Manager, Google Ads,



and campaign tracking tools.
- Knowledge of SEO/SEM, lead generation funnels, landing pages, and CRM tools.
- Strong analytical skills with the ability to make data-driven decisions.
- Excellent communication and creative problem-solving mindset.
- Bachelor’s degree or MBA in Marketing or a related field (preferred).

Benefits:

- Opportunities for professional growth and skill development.
- Collaborative and creative work environment.
- Flexible work culture.
- Provident Fund
- Team outing and Team lunch

If you are interested, Drop your CV to this Mail ID: [email protected]

with the subject line "Application for PPC Specialist".

Approach us early by filling out this form: https://forms.gle/GnQkHsdgZLtb7hFJA

Let’s get started on building your path to success!

Benefits:

- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Application Question(s):

- Are you an Immediate joiner ?
- Do you have any notice period? If yes, Mention below.
- What is your current and expected CTC?

Work Location: In person

📌 PPC Specialist (Ambattur)
🏢 Blockwoods Marketing Management (OPC) Private
📍 Ambattur