Job Description – Digital Marketing Specialist

Company Name: E-Zones Power Electra Pvt. Ltd.
Industry: Automotive, Lubricants, Batteries & Electrical Products (LED Lighting)
Job Location: Transport Nagar, Lucknow, Uttar Pradesh
Job Type: Full time | Work From Office
Salary: ₹20,000 – ₹30,000 per month
Experience: 2–5 Years

Job Summary

We are looking for a creative and result-oriented Digital Marketing Specialist to manage the company’s online presence, improve brand visibility, generate quality leads, and execute effective digital marketing campaigns for our products, including engine oil, lubricants, batteries, and LED lights.

Key Responsibilities

- Plan and execute digital marketing strategies to increase brand awareness and generate business leads.
- Manage Search Engine Optimisation (SEO), including on-page SEO, off-page SEO, technical SEO, and keyword research.
- Optimise the company website to improve search engine rankings, traffic, and user experience.
- Manage social media platforms, including Facebook, Instagram, LinkedIn, and YouTube.
- Create and schedule engaging social media posts, product promotions, and marketing campaigns.
- Plan, execute, and optimise paid advertising campaigns using Google Ads and Meta Ads.
- Manage Google Analytics 4 (GA4) and Google Search Console to monitor website and campaign performance.
- Conduct competitor analysis, market research, and keyword analysis.
- Develop lead generation strategies to attract potential dealers, distributors, retailers, and customers.




- Track campaign performance, analyse marketing metrics, and prepare regular reports.
- Coordinate with the sales team to support business development and promotional activities.
- Manage email marketing and WhatsApp marketing campaigns as required.
- Work on brand awareness and digital promotion of engine oil, lubricants, batteries, and LED lighting products.
- Stay updated with the latest digital marketing trends, tools, and industry best practices.

Required Skills

- Strong knowledge of SEO, SEM, and digital marketing.
- Hands-on experience with Google Ads and Meta Ads.
- Knowledge of social media marketing and content creation.
- Familiarity with Google Analytics 4 and Google Search Console.
- Understanding of lead generation, website optimisation, and conversion tracking.
- Knowledge of Canva or other graphic design tools is an advantage.
- Strong analytical, communication, and problem-solving skills.

Eligibility Criteria

- Graduate in Marketing, Business Administration, or a related field preferred.
- 1–3 years of relevant experience in digital marketing.
- Practical experience in SEO, social media management, and paid advertising.
- Experience in automotive, lubricants, batteries, electrical products, or FMCG industries will be an added advantage.
- Ability to manage multiple campaigns and deliver measurable results.

Interested candidates can share their updated CV for consideration.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Lucknow)
🏢 ezones power electra
📍 Lucknow