1. JOB PURPOSE

The Chief Marketing Officer (CMO) is responsible for developing and executing the overall marketing strategy of TradeMax Academy to strengthen brand positioning, increase brand awareness, generate quality leads, drive student admissions, and support business growth. The role involves leading digital marketing, branding, content strategy, performance marketing, campaign management, and marketing team operations in alignment with the organisation's business objectives.
2. KEY RESPONSIBILITIES

- Develop and implement the overall marketing strategy in alignment with TradeMax Academy's business goals and growth plans.

- Strengthen TradeMax Academy's brand positioning as a leading trading and financial education institution.

- Plan and execute integrated marketing campaigns across digital, social media, offline, and other relevant channels.

- Oversee digital marketing activities, including Google Ads, Meta Ads, SEO, website optimisation, email marketing, and lead-generation campaigns.

- Lead social media strategy across platforms such as Instagram, YouTube, Facebook, and LinkedIn.

- Develop strategies to improve brand awareness, audience engagement, reach, and organic growth.

- Coordinate with the Content Team to plan marketing content, promotional videos, educational campaigns, testimonials, and brand communication.

- Monitor lead generation, lead quality, cost per lead, conversion performance, and marketing return on investment (ROI).

- Work closely with the Sales Team to improve lead quality, admission conversions, and campaign effectiveness.

- Establish marketing budgets, allocate resources, and monitor campaign expenditure against performance targets.

- Analyse campaign reports, customer behaviour, market trends, and competitor activities to identify growth opportunities.

- Develop and maintain brand guidelines to ensure consistent communication across all marketing channels.

- Plan promotional activities, events, partnerships, influencer collaborations, and brand-building initiatives.

- Oversee website content, landing pages, marketing creatives, and other promotional assets.

- Establish measurable KPIs for marketing team members and monitor their performance.

- Lead, mentor, and coordinate marketing, performance marketing,



social media, and content-related teams.

- Conduct regular marketing performance reviews and present reports, insights, and strategic recommendations to management.

- Ensure all marketing communications comply with applicable advertising standards, platform policies, and relevant regulations.

- Ensure that marketing materials do not contain misleading claims, guaranteed trading returns, or unauthorised financial promises.

- Perform other strategic responsibilities assigned by the management.
3. REQUIRED SKILLS AND COMPETENCIES

- Strong strategic planning, leadership, and decision-making abilities.

- Excellent knowledge of digital marketing, performance marketing, branding, and lead generation.

- Expertise in marketing analytics, campaign optimisation, and ROI measurement.

- Strong understanding of SEO, SEM, social media marketing, paid advertising, and content marketing.

- Ability to interpret marketing data and convert insights into actionable strategies.

- Robust communication, presentation, negotiation, and team management skills.

- Experience in budget planning, resource allocation, and marketing performance management.

- Ability to coordinate effectively with Sales, Content, Academic, and senior management teams.

- Creative thinking, problem-solving, and market research capabilities.

- Strong understanding of customer acquisition, brand development, and customer engagement.

- Knowledge of applicable advertising and compliance requirements relevant to financial education and trading-related promotions.

4. QUALIFICATION AND EXPERIENCE

- Bachelor's degree in Marketing, Business Administration, Management, or a related field; an MBA in Marketing is preferred.

- Significant experience in marketing leadership, digital marketing, brand management, or growth marketing.

- Demonstrated experience in managing marketing teams, campaigns, and budgets.





- Experience in education, financial services, trading education, or a related industry is an advantage.

- A proven track record of improving brand visibility, lead generation, and business growth.

5. KEY PERFORMANCE INDICATORS (KPIs)

- Overall marketing-generated revenue contribution and business growth.

- Number and quality of marketing-generated leads.

- Cost per lead (CPL) and customer acquisition cost (CAC).

- Marketing lead-to-admission conversion rate in coordination with Sales.

- Return on advertising spend (ROAS) and marketing ROI.

- Brand awareness, reach, engagement, and audience growth.

- Website traffic, landing-page conversion rate, and organic search performance.

- Performance of digital campaigns across marketing channels.

- Achievement of marketing budget and campaign targets.

- Growth in social media followers, video views, and engagement.

- Timely execution of campaigns and marketing initiatives.

- Productivity and performance of the marketing team.

6. AUTHORITY AND ACCOUNTABILITY

- Develop marketing strategies and campaign plans within management-approved business objectives and budgets.

- Recommend marketing investments, campaigns, partnerships, and resource requirements to management.

- Monitor marketing team performance and implement improvement measures.

- Coordinate with Sales and other departments to ensure alignment between marketing objectives and business outcomes.

- Ensure responsible and accurate marketing communication, particularly regarding trading, financial education, and investment-related subjects.

- Maintain accountability for marketing performance, budget utilisation, brand reputation, and achievement of approved targets.

We are looking for a highly experienced leadership professional with a minimum of 10 years of experience in leadership and management roles. The ideal candidate should have strong strategic thinking, decision-making, team management, and communication skills, with the ability to lead leaders, manage multiple teams, drive organisational growth, and achieve business objectives.

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

- Food provided

Work Location: In person

📌 Chief Marketing Officer (CMO) (Kerala)
🏢 TRADE MAX ACADEMY
📍 Kerala