About the Role

We’re looking for a creative, data-aware UGC Creator & Social Media Manager who can both produce authentic, scroll-stopping content and own our organic social presence end to end. You’ll create UGC-style videos and assets for ads and organic posts, while also planning, publishing, and optimizing content across our social channels to grow reach, engagement, and community trust.

This is a hybrid role that blends hands-on content creation (shooting, editing, writing) with social strategy and execution (calendars, community management, reporting).

Key Responsibilities

UGC Content Creation

Conceptualize, script, shoot, and edit short-form UGC-style videos (Reels, TikToks, Shorts) and static assets that feel authentic and native to each platform.

Create content for both organic social and paid ads, including hooks, testimonials, product demos, unboxings, before/after, and problem–solution formats.

Maintain a consistent brand voice and visual style while experimenting with new formats, trends, and storytelling approaches.

Build and maintain a library of reusable UGC assets (raw footage, edits, thumbnails, captions) for marketing and ads teams.

Social Media Management

Own the organic social strategy and execution across platforms such as Instagram, TikTok, Facebook, LinkedIn, YouTube Shorts, etc. (as relevant).

Develop and maintain a monthly content calendar aligned with campaigns, product launches, and business goals.

Write compelling captions, hooks, and CTAs, and design or coordinate simple graphics/carousels where needed.

Schedule and publish posts, stories, and reels; monitor performance and iterate based on insights.

Manage community engagement: respond to comments/DMs, foster conversations, and escalate issues when needed.

Collaboration & Reporting





Work closely with marketing, product, and (if applicable) influencer/creator partners to align content with campaigns and brand guidelines.

Track key metrics (reach, engagement, saves, shares, CTR, follower growth, etc.) and provide regular performance reports with insights and recommendations.

Stay updated on platform trends, algorithm changes, and best practices; run small experiments (hooks, formats, posting times) to improve results.

Requirements

Proven experience as a UGC creator, content creator, social media manager, or similar role (portfolio required).

Strong skills in short-form video creation: scripting, on-camera presence (if needed), shooting, and editing (CapCut, Premiere, Final Cut, or similar).

Solid understanding of social media platforms (Instagram, TikTok, Meta, LinkedIn, YouTube) and what performs organically on each.

Ability to write clear, engaging copy in [English / local language] with a natural, conversational tone.

Comfortable working with basic design tools (Canva, Figma, etc.) for simple graphics and story assets.

Organized, deadline-driven, and able to manage multiple content streams and campaigns simultaneously.

Basic analytical mindset: able to read insights, spot patterns, and suggest improvements.

Nice to have:

Experience supporting or coordinating with influencers/creators for UGC collaborations.

Familiarity with paid social concepts (hooks, angles, performance creative) even if you’re not running ads yourself.

Interest or experience in [your industry: e.g., fashion, beauty, D2C, tech, etc.].

What You’ll Get

Prospect to shape the brand’s voice and visual identity across social channels.

Creative freedom to experiment with formats, trends, and storytelling.

Pay: ₹10,000.00 - ₹30,000.00 per month

Work Location: Remote

📌 UGC Creator + Social Media Manager (India)
🏢 GROINSPIRE
📍 India