About the Role:

FOXO is looking for a mid-level Social Media Manager who can think like a content strategist, write like a robust editor and execute consistently. This is not a posting-only role. You will help decide what FOXO should talk about, translate complex ideas into platform-native content, manage the social media calendar and use performance data to improve what we do next. You will work across LinkedIn, Instagram, Facebook, X, Reddit, Quora and Substack. Strong copywriting is non-negotiable.

What You Will Own1. Strategy and Editorial Planning:

- Build and manage FOXO's social media calendar.
- Plan the right mix of original, campaign-led and repurposed content for each platform.
- Turn broader priorities into content pillars, recurring series and campaigns.
- Ensure ideas from FOXO's blogs, newsletters and research travel intelligently into social.

Research and Trends

- Track developments in longevity, systems biology, metabolic health, preventive health and health technology. Focus more on topical content, see what's working, and create based on that.
- Monitor peer brands, platform trends, formats and audience behaviour.
- Judge which conversations FOXO should credibly enter. Scientific accuracy and relevance matter more than chasing trends.

Writing and Content Development

- Write platform-native copy, adapting the hook, structure, length and call to action for each channel.
- Write or support longer Substack content when required.
- Repurpose FOXO's research, blogs and newsletters into carousels, static posts, threads, video, stories and discussion-led formats.
- Develop concepts, scripts, briefs and shoot requirements when needed.
- Maintain editorial and factual standards before anything goes live.

Publishing and Collaboration

- Own scheduling and publishing across platforms.
- Work closely with designers, video collaborators, writers and the wider content team from concept to final asset.




- Engage thoughtfully with relevant experts, creators, publications and communities, including on Reddit and X.
- Spot strong opportunities and take responsibility for moving them forward.

Analytics and Improvement

- Track the metrics that matter for each platform, including retention, saves, shares, clicks, subscriber growth, referral traffic and qualified conversations.
- Report on what worked, what did not and what should change.
- Use performance data to improve topics, hooks, formats, publishing choices and channel priorities.
- Run content experiments and document the learning.

What We Are Looking For

- Around 3-6 years of experience in social media, editorial content, brand content or a related role.
- Excellent copywriting and editing skills. This is the first hiring filter.
- A portfolio showing strong short- and long-form writing across platforms.
- Experience managing content calendars, publishing, creative production and analytics.
- Working knowledge of ChatGPT, Claude and AI-assisted content workflows, with good judgement about where human review and fact-checking remain essential.
- Ability to manage multiple moving pieces and work independently across teams.

What Good Looks Like

FOXO's social channels become more coherent, useful and recognisably ours. Strong ideas travel further, platform decisions are informed by evidence, and complex health topics are made clear without becoming shallow.

To Apply

Please send your CV and three to five examples of social copy you personally wrote. Please include:

- one longer-form or Substack-style piece;
- one example of an idea adapted across platforms; and
- a short example of how performance data changed a content decision you made.

Benefits:

- Health insurance
- Paid sick time
- Paid time off

Application Question(s):

- Notice Period
- Current CTC
- Expected CTC
- Current Location
- Are you open to relocate to Bangalore ?

Work Location: In person

📌 Social Media Manager (Bengaluru)
🏢 FOXO
📍 Bengaluru