BUSINESS DEVELOPMENT MANAGER – SERVICE APARTMENT & HOMESTAY

Company: Coral Shelters
Location: Madurai, Tamil Nadu
Department: Sales & Business Development
Industry: Hotel/ Hospitality/ Service Apartments, Homestays

Job Summary

We are looking for a result-oriented and sales-focused Business Development Manager to drive revenue growth, improve room occupancy, convert booking enquiries into confirmed reservations, and develop new business opportunities across our service apartments and homestay properties in Madurai.

The candidate will be responsible for managing booking enquiries, optimizing room rates for better conversion, developing corporate partnerships, managing Online Travel Agencies (OTAs), and achieving monthly business and revenue targets.

Key Responsibilities

1. Revenue Generation & Booking Conversion

- Handle incoming booking calls and enquiries and convert them into confirmed reservations.
- Understand customer requirements, recommend suitable rooms and properties, and close bookings effectively.
- Apply appropriate room rates, packages, and offers to improve booking conversion while maintaining revenue and profitability.
- Follow up with pending enquiries, quotation requests, and unconfirmed bookings to maximize conversions.
- Monitor booking conversion ratios, room occupancy, revenue generation, and average room rates.
- Achieve daily, weekly, and monthly booking and revenue targets.

2. Online Travel Agency (OTA) Management

- Manage and optimize listings on OTAs such as MakeMyTrip, Goibibo, Booking.com, Agoda, and other relevant platforms.
- Monitor room rates, availability, inventory, promotions, and booking performance across platforms.
- Coordinate with OTA account managers to improve property visibility and generate more bookings.
- Analyze competitor pricing and market demand to recommend appropriate pricing strategies.
- Monitor cancellations, guest reviews, and booking trends to improve overall property performance.

3. Corporate Sales & Business Development

- Identify and approach local corporates, companies, factories, hospitals, educational institutions, and other potential business clients.
- Conduct regular sales calls, client visits, meetings, and follow-ups to generate accommodation bookings.




- Build long-term corporate relationships and develop corporate tie-ups for recurring room bookings.
- Maintain a database of corporate clients, leads, enquiries, and business opportunities.
- Prepare corporate rate proposals and negotiate business deals within approved pricing limits.
- Generate new revenue opportunities through direct sales and repeat business.

4. Local Market Development & Field Sales

- Visit local marriage halls, mandapams, convention centres, event venues, and function halls to identify accommodation requirements.
- Build relationships with mandapam managers, event organizers, wedding planners, and local travel agents.
- Identify room booking opportunities for wedding guests, family functions, business travellers, medical visitors, and group stays.
- Develop referral partnerships with local businesses and service providers to generate consistent bookings.
- Conduct regular market visits to identify new business opportunities and increase room occupancy.

5. Sales Strategy & Target Achievement

- Prepare and execute monthly sales and business development plans.
- Set priorities for direct bookings, corporate bookings, OTA bookings, and referral business.
- Track lead generation, enquiry conversion, revenue, occupancy, and repeat bookings.
- Prepare daily and weekly sales reports and submit monthly performance reports to management.
- Identify reasons for low conversion, vacant rooms, and lost business and implement corrective actions.
- Develop strategies to improve occupancy and revenue across all assigned properties.

6. Customer Relationship Management

- Ensure prompt responses to booking enquiries and maintain professional communication with customers.
- Build strong relationships with existing customers and corporate clients to encourage repeat bookings.
- Coordinate with reservations, front office, housekeeping,



and operations teams to ensure smooth guest stays.
- Handle customer concerns related to rates, availability, and booking requirements in coordination with the relevant teams.

Candidate Requirements

- Minimum 2–5 years of experience in Business Development, Sales, Reservations, or Revenue Generation in the hospitality industry.
- Experience in hotels, hospitals, service apartments, homestays, or similar accommodation businesses is preferred.
- Good knowledge of OTA platforms, online room inventory, pricing, and reservation processes.
- Strong sales, negotiation, communication, and booking conversion skills.
- Experience in corporate sales, client acquisition, field sales, and relationship management.
- Ability to generate leads independently and convert opportunities into actual revenue.
- Target-oriented mindset with a strong focus on sales performance and business growth.
- Basic knowledge of MS Excel, email communication, and sales reporting.
- Willingness to travel locally for client meetings and field sales activities.

Key Performance Indicators (KPIs)

The candidate's performance will be evaluated based on:

- Monthly revenue and business targets achieved.
- Number of booking enquiries converted into confirmed reservations.
- Booking conversion percentage.
- Room occupancy improvement across assigned properties.
- Number of new corporate tie-ups and active business accounts.
- Revenue generated through direct sales and corporate bookings.
- OTA booking performance and rate optimization.
- Number of productive sales calls, client visits, and follow-ups.
- Repeat bookings and customer retention.
- Reduction in lost enquiries and avoidable vacant room inventory.

Preferred Candidate Profile

We are looking for a proactive, commercially minded professional who can independently generate business, convert enquiries into bookings, build corporate relationships, and consistently achieve revenue targets across our service apartment and homestay properties.

Employment Type: Full-time
Salary: As per experience and performance
Joining: Immediate joiners preferred

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Versatile schedule

Work Location: In person

📌 Business Development Manager (BDM) (Madurai)
🏢 Coral Shelters
📍 Madurai