11 Oct
|
Business Tabloid
|
HRBR Layout
11 Oct
Business Tabloid
HRBR Layout
We are looking for a PR & Communications Specialist to strengthen Business Tabloid's brand presence, build meaningful media relationships, and drive visibility for our brand, editorial initiatives, events, and business leaders.
Role Overview
The PR & Communications Specialist will be responsible for developing and executing public relations and communications strategies that increase brand awareness, media coverage, thought leadership, and audience engagement for Business Tabloid.
The ideal candidate will have strong relationships with journalists and media professionals, excellent writing skills, a strong understanding of the business media landscape, and the ability to identify and create compelling PR opportunities.
You will work closely with the editorial, marketing, events, leadership, and business development teams.
Key ResponsibilitiesPublic Relations & Media Relations
- Develop and execute PR strategies to increase Business Tabloid's visibility across relevant media platforms.
- Build and maintain strong relationships with journalists, editors, reporters, influencers, and media organizations.
- Identify relevant media opportunities across business, entrepreneurship, technology, startup, lifestyle, and industry publications.
- Pitch stories, interviews, expert commentary, profiles, and thought-leadership opportunities to journalists.
- Manage inbound media requests and coordinate responses with internal teams.
- Maintain an up-to-date media database and track journalist relationships.
Press Releases & PR Content
- Draft and distribute press releases, media alerts, announcements, and corporate communications.
- Develop compelling story angles around Business Tabloid's editorial initiatives, events, partnerships, milestones, and business developments.
- Prepare media pitches and personalized outreach for journalists.
- Develop briefing documents, talking points, Q&As;, and media kits.
- Coordinate approvals and ensure communications are accurate, timely, and aligned with the brand.
Brand & Thought Leadership
- Build Business Tabloid's positioning as a credible business media brand.
- Identify opportunities to position Business Tabloid's leadership and editorial experts as industry voices.
- Develop thought-leadership opportunities including:
- Expert commentary
- Opinion articles
- Interviews
- Podcasts
- Panel discussions
- Industry reports
- Guest articles
- Track relevant business and industry conversations and proactively identify opportunities for Business Tabloid to participate.
Events PR & Communications
- Develop PR campaigns for Business Tabloid's conferences, summits, awards, networking events, and other business events.
- Generate pre-event, during-event, and post-event media coverage.
- Coordinate media invitations and journalist attendance.
- Prepare event press releases, media pitches, speaker profiles, and announcements.
- Identify opportunities for speakers, sponsors, and industry leaders to receive media visibility.
- Coordinate on-ground media interactions during events when required.
Executive & Speaker Communications
- Support media positioning for Business Tabloid's leadership team, speakers, and industry experts.
- Prepare executive biographies, profiles, interview briefs, talking points, and key messages.
- Coordinate interviews and speaking opportunities.
- Ensure consistent messaging across media interactions and external communications.
Digital PR & Online Visibility
- Develop PR campaigns that generate high-quality online coverage and brand mentions.
- Identify opportunities across digital publications, podcasts, newsletters, industry platforms, and relevant online communities.
- Collaborate with the content and social media teams to amplify earned media coverage.
- Monitor Business Tabloid's online reputation and brand mentions.
PR Measurement & Reporting
- Track and report on PR performance and media coverage.
- Monitor:
- Number and quality of media mentions
- Share of voice
- Publication reach
- Domain authority / quality of publications
- Backlinks generated
- Executive visibility
- Event coverage
- Brand sentiment
- Prepare regular PR reports with insights and recommendations.
Requirements
- 2–5 years of experience in Public Relations, Corporate Communications, Media Relations, Journalism, or a related field.
- Strong understanding of the Indian media and business journalism ecosystem.
- Existing relationships with journalists and editors will be a strong advantage.
- Excellent written and verbal communication skills.
- Strong press release, media pitch, and storytelling abilities.
- Ability to identify newsworthy angles and turn business developments into compelling stories.
- Strong networking and relationship-building skills.
- Ability to manage multiple PR campaigns, deadlines, and stakeholders.
- Strong attention to detail and professional judgment.
Preferred Experience
Experience working with any of the following will be an advantage:
- Business media
- Corporate communications
- Startups and entrepreneurship
- Technology
- Financial services
- B2B brands
- Events and conferences
- Business publications
- Media houses
- PR agencies
Experience in working with journalists from business, startup, technology, finance, lifestyle, and mainstream media publications will be highly valued.
What We're Looking For
We are looking for someone who is:
- Well-connected with the media ecosystem.
- A solid storyteller who can identify newsworthy angles.
- Confident in communicating with journalists, executives, and senior business leaders.
- Proactive in finding PR opportunities rather than waiting for them.
- Comfortable working in a fast-paced media environment.
- Excellent at writing concise and compelling pitches.
- Strong at building and maintaining professional relationships.
- Able to understand business stories and translate them into media-friendly narratives.
- Creative, persistent, and results-oriented.
Key Performance Indicators (KPIs)
Success in this role will be measured by:
- Quality and quantity of earned media coverage
- Growth in Business Tabloid's media visibility
- Number of successful journalist relationships and media placements
- Executive and speaker media opportunities
- Event-related media coverage
- Brand mentions and share of voice
- Quality backlinks and digital PR placements
- Thought-leadership opportunities generated
- Media attendance and coverage at Business Tabloid events
- Overall improvement in brand reputation and awareness
Why Join Business Tabloid?
- Work at the intersection of business media, PR, events, and thought leadership.
- Build relationships with leading journalists, entrepreneurs, executives, and industry leaders.
- Work on high-visibility business stories and events.
- Help shape the public positioning of a growing business media brand.
- Opportunity to develop and execute PR strategies with measurable business impact.
To Apply: Please submit your resume along with examples of notable media placements, PR campaigns, press releases, or communications initiatives you have worked on, if available
Pay: ₹20,000.00 - ₹400,000.00 per month
Benefits:
- Flexible schedule
- Leave encashment
- Paid sick time
- Paid time off
Work Location: In person
📌 PR and Communications Manager (HRBR Layout)
🏢 Business Tabloid
📍 HRBR Layout