Digital Marketing Specialist

Company: ONLINELR – A Product of Techwe Innovation Private Limited
Location: Gotri, Vadodara, Gujarat
Salary: ₹15,000 – ₹25,000 per month

About ONLINELR

ONLINELR is a growing SaaS platform for the Indian transport industry, helping transporters digitize their LR/Bilty, invoices, e-POD, reports, GST-related documentation, and other transport operations.

We are looking for a Digital Marketing Specialist who can take ownership of our digital visibility, user acquisition, and online growth.

Key Responsibilities

- Plan and execute digital marketing strategies to increase ONLINELR's online visibility and user acquisition.
- Manage and improve SEO for the ONLINELR website, landing pages, blogs, and other digital assets.
- Perform keyword research, on-page SEO, technical SEO, internal linking, and content optimization.
- Plan, monitor, and optimize Google Ads campaigns to improve leads, conversions, and app downloads.
- Manage and optimize Meta Ads (Facebook & Instagram) campaigns.
- Analyze campaign performance and continuously improve CPC, CTR, conversion rate, CPA, and ROI.
- Create and execute strategies to increase ONLINELR app downloads, website traffic, leads, and brand awareness.
- Work on content marketing, blog promotion, social media, and other digital channels.
- Monitor competitors and identify new opportunities for ONLINELR's digital growth.
- Track performance using tools such as Google Analytics, Google Search Console, Google Ads, Meta Ads Manager, and other marketing tools.
- Prepare regular reports on website traffic, rankings, campaigns, leads, downloads, and overall marketing performance.
- Coordinate with the content, design, product, and sales teams for marketing campaigns.




- Handle other routine digital marketing activities required to improve ONLINELR's brand visibility and customer acquisition.

What We Are Looking For

- 1–3 years of experience in Digital Marketing, SEO, Performance Marketing, or a similar role.
- Valuable practical knowledge of SEO and Google Ads.
- Experience with Meta Ads/Facebook Ads.
- Understanding of keyword research, SEO tools, website analytics, and conversion optimization.
- Strong analytical and problem-solving skills.
- Ability to understand campaign data and take data-driven decisions.
- Good communication and coordination skills.
- Someone who is hands-on, proactive, and willing to experiment and learn.
- Experience with SaaS, B2B, mobile apps, or technology products will be an advantage.

Key Performance Areas

The person will primarily be responsible for improving:

SEO Rankings → Website Traffic → Leads → App Downloads → User Acquisition → Brand Visibility

We are looking for someone who doesn't just run campaigns, but understands the numbers and continuously works to improve results.

Why Join ONLINELR?

- Work with a growing Indian SaaS product.
- Opportunity to take ownership of digital marketing and growth.
- Work directly on real-world SEO, Google Ads, Meta Ads, content, and user acquisition.
- Opportunity to experiment with new marketing strategies and channels.
- Growth-oriented work environment.

Still reading? That means you might be the one we're looking for!

If you’re excited about Digital Marketing, SEO, Google Ads & Meta Ads and want to help grow a real SaaS product like ONLINELR, let’s connect!

WhatsApp your resume: +91-XXXXXXXXXX
Call us: +91-XXXXXXXXXX

Don’t just look for a job — come build something that grows!

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

- Cell phone reimbursement

Work Location: In person

📌 Digital Marketing Specialist (Gotri)
🏢 OnlineLR
📍 Gotri