At Indiahikes, our Instagram page isn't just a gallery; it is India’s largest trekking community. With over 630,000 followers, our content is consumed by millions every week. We are looking for a creative, disciplined, and deeply hands-on individual to take this channel forward.
What this role entails:
You will be one of our voices and a visual storyteller of Indiahikes on Instagram. Your job is to marry the world of trekking with the world of digital content.x
Key Responsibilities
1. Content ideation and creation
- Ideate and produce high-quality content daily (Reels, Static Posts, Carousels, Stories).
- Ensure every piece of content meets the high aesthetic and editorial standards of Indiahikes.
- Translate complex trekking information into engaging, digestible, and valuable content for our community.
- Write compelling captions that hook the reader and drive conversations.
2. Discipline
- Adhere to deadlines strictly. At Indiahikes, a deadline is a promise. You must be able to manage your time so posts go out exactly when scheduled, without fail.
3. Growth and Distribution
- Go beyond "posting." Understand the science of content distribution—how to get our content seen by more people.
- Use data and analytics to understand what is working. Pivot strategies based on reach, engagement, and save metrics.
- Stay updated on platform changes (algorithm updates, new features) and implement them immediately to keep us ahead of the curve.
Who we are looking for
- A storyteller at heart: You understand that trekking is transformative. You can convey the emotion of a summit climb or the peace of a campsite through a screen.
- A content swiss army knife: You are proficient in shooting video, editing (Premiere Pro/VN/CapCut), and design (Canva/Photoshop).
- Highly organised: You can juggle multiple content formats and campaigns without missing a beat or a deadline.
- Trekking aptitude: You don't need to be an Everest summiter, but you must love the outdoors.
You need to understand the trekker’s mindset to create value for them.
- High-quality benchmark: You have a critical eye. You are your own harshest critic and will not let mediocre content leave your desk.
Why join us?
You will be managing one of the most influential brands in India. You will have the creative freedom to experiment and the responsibility to impact millions of aspiring trekkers. As you master this role, there is ample scope to grow into broader brand communication and marketing leadership roles within the organisation.
Location: Bangalore, Full time
Experience: 3-5 years
Salary: 6-9 lakhs per annum, based on your skill and experience
How to Apply
We're extremely careful about who we select as a part of team Indiahikes. Through the selection process, we want to make sure you are the 'right fit'.
As we receive a large number of applications every day, we take the time to carefully review each one.
Once you fill out the ‘First Introduction’ form, please allow us up to 7 days to get back to you. If you don’t hear from us within 7 days, it means that your application has not been shortlisted for the screening process.
If you wish to follow up on your application at any time, please write to
[email protected].
Click to Apply
What to keep in mind while filling the 'First Introduction Form'
- Your paragraph on 'why you wish to work at Indiahikes' is extremely important to us and is a critical factor in getting your application short-listed. So do put adequate thought while writing it and avoid using AI.
Note: A passion for trek and travel is important, but must not be the only reason for you to apply.
- Please attach your latest and complete resume. Even if you don’t have a background in trekking, your past work experience matters to us.
- Except for the Assistant Trek Leader role, for all other roles the final step will be a one-day visit to the Indiahikes office in Bengaluru, where you’ll get a chance to meet the team and experience a little of what working at Indiahikes is like.
📌 Social Media Manager (Bengaluru)
🏢 Indiahikes
📍 Bengaluru