Key Responsibilities
• Set up and manage branding campaigns in Meta Ads Manager, handling campaign, ad set, and ad creation end to end.
• Launch campaigns accurately, in line with approved media plans and timelines.
• Monitor delivery, budgets, and pacing regularly, along with impressions, reach, frequency, CPM, video views, and other relevant KPIs.
• Optimize campaigns against their objectives and performance metrics.
• Run QA checks before and after activation, verifying audiences, placements, budgets, schedules, and tracking parameters.
• Identify delivery issues early and resolve them proactively.
• Prepare daily, weekly, and monthly performance reports, with insights and optimization recommendations.
• Coordinate with internal teams on creatives, campaign requirements, and troubleshooting.
• Maintain campaign documentation and reporting trackers.

Required Skills & Qualifications
• 1-3 years of hands-on experience with Meta Ads Manager.
• Proven experience running branding and awareness campaigns on Facebook and Instagram.




• Solid grasp of campaign objectives: Awareness, Reach, Engagement, Video Views, Traffic, and Messaging.
• Strong knowledge of campaign setup, monitoring, reporting, and optimization.
• Understanding of key branding metrics: Reach, Impressions, Frequency, CPM, Video Views, ThruPlay, and Engagement Rate.
• Knowledge of Meta audience targeting, including Custom and Lookalike Audiences.
• Familiarity with Meta ad formats and placements.
• Proficiency in Excel or Google Sheets for reporting.
• Ability to turn performance data into actionable insights.
• Robust attention to detail and QA discipline.
• Good communication and coordination skills.
• Ability to manage multiple campaigns and meet deadlines.

Desired Candidate Profile
• We’re looking for a proactive, analytical, and detail-oriented professional who is eager to learn and has a strong command of Meta advertising fundamentals.

📌 Meta Ads Eexecutive (Noida)
🏢 brad onegroup
📍 Noida