JOB DESCRIPTION – MARKETING EXECUTIVE

G-TEC COMPUTER EDUCATION, POOVAR

Job Title: Marketing Executive

Company: G-TEC Computer Education, Poovar
Department: Marketing & Business Development
Job Type: Full-Time
Work Location: Poovar and nearby areas

Job Summary

G-TEC Computer Education, Poovar, is looking for an enthusiastic, energetic, and target-oriented Marketing Executive to promote the institute's educational courses and training programs. The candidate will be responsible for door-to-door marketing, field visits, student enrollment promotion, lead generation, customer relationship management, and other online and offline marketing activities to increase admissions and expand the institute's reach.

The ideal candidate should have good communication skills, a positive attitude, and the ability to approach potential students, parents, businesses, shops, schools, colleges, and other institutions to promote the courses offered by G-TEC Computer Education.

Key Responsibilities

1. Door-to-Door Marketing: Visit houses, residential areas, shops, commercial establishments, and other locations to promote the institute's courses and generate student inquiries.

2. Field Marketing: Visit potential clients, schools, colleges, institutes, businesses, and other organizations to introduce G-TEC Computer Education and its training programs.

3. Course Promotion: Explain available courses, course advantages, fees, offers, career opportunities, and admission procedures to prospective students and parents.

4. Lead Generation: Identify and generate new leads through field visits, personal contacts, referrals, phone calls, and other marketing activities.

5. Follow-Up Activities: Contact interested students and potential customers through phone calls, WhatsApp,



and personal visits to convert inquiries into admissions.

6. Student Enrollment Support: Encourage prospective students to enroll in suitable courses and assist them throughout the admission process.

7. Business Development: Identify new marketing opportunities, develop local contacts, and build relationships with schools, colleges, shops, businesses, and community organizations.

8. Promotional Campaigns: Participate in education fairs, awareness programs, local campaigns, leaflet distribution, poster placement, and other promotional activities.

9. Digital Marketing Support: Assist with WhatsApp promotions, social media campaigns, online lead generation, and sharing course-related promotional content.

10. Customer Relationship Management: Maintain good relationships with existing students, parents, prospective students, and business contacts.

11. Market Research: Collect information about competitor institutes, their courses, pricing, offers, and marketing strategies to identify new opportunities.

12. Target Achievement: Work towards achieving daily, weekly, and monthly targets for field visits, lead generation, student inquiries, and admissions.

13. Reporting: Maintain and submit daily reports covering field visits, customer interactions, leads generated, follow-ups completed, and admissions achieved.

14. Other Marketing Duties: Perform any other marketing,



promotional, fieldwork, and business development activities assigned by the management.

Required Skills and Qualifications

- Valuable communication and interpersonal skills.
- Confidence in approaching and communicating with new people.
- Willingness to travel and conduct door-to-door marketing.
- Ability to convince and motivate prospective students to join courses.
- Basic knowledge of computers, MS Office, and WhatsApp.
- Good follow-up and customer-handling skills.
- Self-motivated, disciplined, and target-oriented attitude.
- Knowledge of the local area and Malayalam communication skills will be an advantage.
- Freshers with a strong interest in marketing may also apply. Previous marketing or sales experience is preferred.

Performance Expectations

The Marketing Executive is expected to:

- Conduct regular door-to-door and field marketing activities.
- Generate quality leads and convert inquiries into admissions.
- Maintain consistent follow-up with prospective students.
- Achieve assigned marketing and admission targets.
- Submit accurate daily activity and visit reports.
- Represent G-TEC Computer Education professionally in the market.

Employment Details

- Salary: As per company policy and experience.
- Incentives: Performance-based incentives may be provided based on company policy.
- Working Hours: As per institute schedule.
- Reporting To: Branch Manager / Centre Head.

How to Apply

Interested candidates who are passionate about marketing, communication, and student enrollment can apply to G-TEC Computer Education, Poovar.

Contact: +91-XXXXXXXXXX

Job Type: Full-time

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Marketing Executive (Poovar)
🏢 G TEC EDUCATION
📍 Poovar