We're Hiring: Google Ads & Programmatic Advertising Specialist
Brand: KOHIRA - Lab-Grown Diamond Jewellery
Location: Surat, Gujarat
Employment Type: Full-Time | Work From Office
Department: Digital Marketing
About the Role
KOHIRA is looking for an experienced Google Ads and Programmatic Advertising Specialist with solid expertise in hybrid advertising strategies, automated audience management, conversion tracking and performance optimization.
The candidate must have hands-on experience in managing advanced, multi-channel campaigns focused on brand visibility, qualified customer acquisition, showroom visits and e-commerce revenue.
Key Responsibilities
• Google Ads Management: Plan and manage Search, Shopping, Performance Max, Display, Demand Gen and YouTube advertising campaigns.
• Hybrid Advertising Strategies: Develop integrated campaign approaches combining Search, Shopping, Display, YouTube, Performance Max and programmatic advertising to maximize reach and conversions.
• Programmatic Advertising:
Plan and optimize audience-based campaigns through DSP platforms such as Display & Video 360 (DV360) or equivalent platforms.
• Automated Retargeting & Remarketing: Create dynamic remarketing audiences, customer lifecycle segments and automated audience refresh workflows using GA4, Google Ads and CRM data.
• Audience Intelligence: Build in-market, custom intent, customer match, affinity and remarketing audiences, as supported by the advertising platforms.
• E-commerce Performance: Optimize Google Merchant Center, product feeds, Shopping campaigns, conversion value strategies and product-level advertising profitability.
• Multi-Location Advertising: Manage city-wise and showroom-wise Google advertising campaigns, including location-based targeting and local lead generation.
• Conversion Tracking: Implement and validate GA4, Google Tag Manager, enhanced conversions, offline conversion imports, audience sharing and attribution reporting.
• Automation & Bidding: Use auto
📌 Search Marketing Specialist (Surat)
🏢 Kohira
📍 Surat