Google Ads Manager for Google Ad Grants Arcucom is looking for a Google Ads Manager to manage and optimise Google Ad Grants campaigns for nonprofit organisations. You will work directly on client accounts, building campaigns, analysing performance, improving targeting and ad quality, and continuously optimising campaigns to help nonprofits maximise the value of their Google Ad Grant.
Remote
Full-Time
About the Role
As a Google Ads Manager, you will be responsible for the day-to-day management and optimisation of Google Ad Grants accounts for Arcucom's nonprofit clients.
You will work across multiple nonprofit organisations and help them use Google Search advertising to achieve meaningful outcomes such as increasing awareness, reaching relevant audiences, generating website traffic, attracting volunteers and donors, promoting programmes, and driving other key conversions.
This is a hands-on role. We are looking for someone who is comfortable working inside Google Ads, analysing campaign data, identifying problems, testing solutions, and taking ownership of campaign performance.
Key Responsibilities
Google Ad Grants Management
• Set up and manage Google Ad Grants accounts and campaigns.
• Build and structure Search campaigns around nonprofit goals and relevant search intent.
• Conduct keyword research and identify new opportunities.
• Write and optimise search ad copy.
• Manage keyword targeting, match types, negative keywords and search terms.
• Review campaign performance regularly and identify areas for improvement.
• Optimise bids, budgets, targeting and campaign structure.
• Identify underperforming campaigns and take corrective action.
• Continuously test new keywords, ads, campaigns and targeting approaches.
Performance & Conversion Optimisation
• Monitor important metrics such as impressions, clicks, CTR, conversions, conversion rate and cost per conversion.
• Analyse search terms and user behaviour to identify opportunities.
• Work with la
📌 Google Ads Manager for Google Ad Grants (India)
🏢 Arcucom
📍 India