Engineering Services Marketing Manager – NA Region (www.techwave.net)

Shift Timing: 04:00 PM to 01:00 AM IST

Work Location: Hyderabad

Reports to: Sr. Manager Global Marketing

Are you an experienced marketing professional with demonstrated experience in designing, producing and executing actionable client-focused marketing programs? Do you feel the urge to take ownership of your work and deliver at highest standards? Are you built for a marathon rather than a sprint? Then this is the opportunity for you.

As a Marketing Manager, you will plan, develop and execute various marketing campaigns that supports Techwave’s regional business. You will serve as a trusted marketing advisor to the region head and key stakeholders. Be responsible for developing strategic marketing plans for best-in-class marketing operations as well as oversight for marketing campaign execution.

In addition, as a Marketing Manager, you will build specific programs, utilizing creative, go-to-market tools and approaches, to bring the full capabilities of the firm to bear with maximize reach and impact to the market.

Responsibilities include:

* Planning:

- Develop actionable outcome-oriented marketing plans for each quarter
- Marketing plan should include tactical marketing calendar with details on all planned activities
- Focus should be on creating Techwave brand awareness, lead generation and sales enablement

* Stakeholder Management:

- Hold frequent meetings with the region head and other stakeholders to be in line with their vision for the region
- Create a communication plan to keep the stakeholders informed about various marketing activities for the region

* Research:

1. Events:

Find relevant expos, conferences, tradeshows, other events for participation o Find speaking opportunities, award nomination opportunities and do the needful





1. Marketing Database:

Building the marketing contact database by research and by working with vendors.

* Digital Marketing:

- Work with internal team members to develop and execute SEO strategy for the region
- Plan and execute PPC/Display/Re-Marketing campaigns

* Content Marketing:

- Get all required marketing collaterals prepared for various services in the region
- Plan and create innovative content like infographics, videos, etc.
- Create and share one newsletter per month to keep region heads and stakeholders informed

* Event Management:

Plan and project manage events, end-to-end right from identifying event opportunities, budgeting, approvals, getting the booth designs, collaterals, promoting the event participation, etc.

Analytics:

Measure all marketing activities against key performance indicators

Analyse historical campaign data to improve future campaigns

Requirements:

- At least 3 years experience in running marketing campaigns for Engineering Services at a mid-sized IT services/engineering company
- Should have worked for the NA regional marketing efforts
- Experience in digital marketing – Google Ads, LinkedIn Ads, Email Campaigns, SEO, etc.
- Ability to co-create content in association with content writers internally and externally
- Experience working on any Marketing Automation tool
- Experience working with cross functional teams
- Ability to organize and manage multiple tasks with a sense of calm
- Attitude to get things done as planned no matter the challenges faced

For a person to be successful in this role:

- Hands-on in all aspects of digital marketing
- Good project management skills
- Should be a people’s person
- Takes complete ownership

Skills:- Digital Marketing, Marketing Strategy, Marketing Automation, campaign and Search Engine Optimization (SEO)

📌 Marketing Manager (Hyderabad)
🏢 Techwave
📍 Hyderabad