About IIC

IIC is a full-service MarTech and Experiential Marketing agency creating immersive brand experiences through AI, AR/VR, Spatial Computing, Interactive Technology, Web & Mobile Solutions, Content Development and Experiential Marketing.

We work with leading brands to create technology-led experiences that are innovative, engaging and designed to deliver measurable business impact.

About the Role

We are looking for a creative, energetic and social-media-savvy Social Media Assistant who understands what makes content engaging and knows how to turn ideas, campaigns and experiences into compelling social media content.

This role is ideal for someone who enjoys creating content, being on camera, experimenting with trends, reels and AI tools, and wants to work in a fast-paced MarTech and experiential environment.

Key Responsibilities

- Create and execute engaging content for Instagram, LinkedIn, YouTube and other relevant platforms.
- Develop Reels, short-form videos, stories, carousels, posts and behind-the-scenes content.
- Participate in shoots and be comfortable appearing on camera when required.
- Identify and adapt relevant social media trends, formats, sounds and content ideas.
- Support content planning through weekly/monthly content calendars.
- Cover IIC's projects, events, activations and workplace moments and convert them into social-first content.
- Work closely with the marketing, creative and business teams to understand campaigns and translate them into social content.
- Use AI-powered tools for content ideation, scripting, editing, research and creative experimentation.
- Monitor audience engagement, comments and messages and support community management.




- Track basic social media performance and identify what content is working and what can be improved.
- Research competitors, creators, brands and emerging social media trends to bring fresh ideas to the team.

What We're Looking For
- 1–4 years of experience in Social Media, Content Creation, Digital Marketing or a similar role.
- Strong understanding of Instagram, LinkedIn, YouTube and short-form content.
- Positive communication and writing skills with a strong sense of storytelling.
- Comfortable creating and presenting content on camera.
- Basic knowledge of video editing and creative tools such as Canva, CapCut, Adobe or similar platforms.
- Interest in AI tools, MarTech, technology, advertising and experiential marketing.
- Strong understanding of current social media trends and digital culture.
- Ability to work independently, take ownership and execute ideas quickly.
- A creative mindset with the ability to think beyond conventional content.

Good to Have
- Experience managing a brand's social media presence.
- Experience creating Reels/Shorts and on-camera content.
- Basic photography/videography skills.
- Familiarity with AI content-generation and productivity tools.
- Experience working with an agency, startup, media company or creative environment.
- A portfolio, Instagram page, YouTube channel or examples of personal/previous content.

Why Join IIC

You will get the opportunity to work on real brand campaigns, technology-driven experiences and innovative content, while experimenting with AI, emerging technologies and new-age marketing formats.

If you are someone who spots trends before they become mainstream, loves creating content and wants to build rather than simply manage social media, we would love to hear from you.

📌 Social Media Assistant (Mumbai)
🏢 INK IN CAPS
📍 Mumbai