Head – D2C & Digital Business

Company: Sharas Venture Private Limited – Graciss Menstrual Care

Location: Coimbatore, Tamil Nadu

Experience: 5–10+ years in D2C / E-commerce / FMCG / Consumer Brands

Employment Type: Full-time

About Graciss

Graciss Menstrual Care, a brand of Sharas Venture Private Limited, is a growing Indian menstrual hygiene brand focused on plant-based and innovative menstrual care products.

We are expanding our D2C and digital business across our own website, marketplaces and digital channels and are looking for an experienced Head – D2C & Digital Business who can take end-to-end ownership of this business vertical.

Role Overview

We are looking for a commercially driven D2C leader who can build, scale and own the online business, rather than only manage social media or digital advertising.

The person will be responsible for developing the D2C strategy, driving online revenue, managing customer acquisition and retention, improving conversion and profitability, and building the right D2C team.

You will own the complete journey:

Digital Marketing → Traffic → Conversion → Order → Customer Experience → Repeat Purchase → Subscription → Revenue & Profitability

Key Responsibilities1. D2C Business Strategy & P&L;

- Develop and execute the overall D2C growth strategy for Graciss.
- Own D2C revenue, growth and profitability targets.
- Prepare monthly and quarterly D2C business plans.
- Identify new opportunities for customer acquisition and revenue growth.
- Build scalable processes for the D2C business.
- Track and improve contribution margins, CAC, LTV and overall profitability.

2. Website & E-commerce

- Own and grow Graciss.in as the primary D2C channel.
- Improve website conversion rate, customer journey and checkout experience.
- Develop offers, bundles, subscriptions and promotional strategies.
- Improve Average Order Value (AOV).
- Analyse website traffic, conversion and customer behaviour.
- Work with technology teams/agencies to continuously improve the website.

3. Marketplace Business

Manage and grow:

- Amazon
- Flipkart
- Meesho
- Other relevant online marketplaces

Responsibilities include:

- Revenue growth
- Product listings
- Pricing and promotions
- Marketplace visibility
- Advertising




- Reviews and ratings
- Inventory coordination
- Marketplace profitability

4. Performance Marketing

- Own the digital acquisition strategy.
- Plan and manage Meta, Google and other relevant performance campaigns.
- Manage CAC, ROAS and conversion metrics.
- Develop customer acquisition funnels.
- Implement retargeting and remarketing strategies.
- Test creatives, audiences, offers and landing pages.
- Scale campaigns based on measurable ROI.

5. Social Media & Content

- Develop the overall social media growth strategy.
- Work with the content team to create high-performing content.
- Build Instagram, Facebook and other relevant channels.
- Develop Reels, educational content, product content and campaigns.
- Coordinate with influencers and creators.
- Convert social-media engagement into measurable business results.

6. CRM & Customer Retention

- Build customer retention and repeat-purchase programs.
- Develop WhatsApp, email and SMS campaigns.
- Implement abandoned-cart and customer reactivation campaigns.
- Develop subscription and replenishment programs.
- Improve repeat purchase rate and Customer Lifetime Value.
- Build customer segmentation and personalised communication.

7. Analytics & Business Intelligence

Monitor and report:

- Daily D2C revenue
- Website revenue
- Marketplace revenue
- Orders
- Conversion rate
- AOV
- CAC
- ROAS
- Repeat purchase rate
- Customer Lifetime Value
- Subscription revenue
- Channel-wise profitability
- Marketing spend vs revenue

Prepare weekly and monthly D2C performance reports for management.

8. Team Building

- Build and manage the D2C team.
- Identify required roles and hiring needs.
- Manage internal team members and external agencies.
- Set targets, KPIs and review mechanisms.
- Build a high-performance digital growth culture.

What We Are Looking ForMust Have

- 5–10+ years of experience in D2C, e-commerce, FMCG,



consumer brands or a similar setting.
- Proven experience in building or scaling an online consumer business.
- Strong understanding of performance marketing and e-commerce.
- Experience managing website and marketplace revenue.
- Strong commercial and analytical mindset.
- Understanding of CAC, ROAS, AOV, LTV, conversion rate and contribution margin.
- Experience with Meta Ads and Google Ads.
- Strong understanding of customer acquisition and retention.
- Ability to build and manage a D2C team.
- Excellent communication and leadership skills.

Preferred

Experience in:

- FMCG
- Beauty & Personal Care
- Women's Wellness
- Hygiene
- Consumer Healthcare
- Subscription businesses
- Amazon/marketplace growth
- Shopify or similar e-commerce platforms

What We Are NOT Looking For

This is not a pure Social Media Manager or Digital Marketing Manager role.

We are looking for someone who can take commercial ownership of the D2C business and be accountable for revenue, customer growth and profitability.

Key Performance Indicators

Success in this role will be measured by:

- D2C revenue growth
- Website conversion improvement
- Customer acquisition efficiency
- ROAS
- CAC reduction
- Average Order Value growth
- Repeat purchase rate
- Customer Lifetime Value
- Subscription growth
- Marketplace growth
- Contribution margin
- Overall D2C profitability

Why Join Graciss

You will have the opportunity to build the D2C growth engine of a growing Indian menstrual-care brand from the ground up.

This is a high-ownership role where you will have the opportunity to:

- Build the D2C strategy
- Build your own team
- Experiment with new growth channels
- Develop the customer acquisition engine
- Scale Graciss.in and marketplace businesses
- Build subscription and retention programs
- Work directly with the Founder & CEO

How to Apply

Interested candidates can share their CV along with a brief summary of their D2C experience, current/previous D2C revenue handled, and key growth metrics achieved.

Location: Coimbatore, Tamil Nadu

Role: Head – D2C & Digital Business

Apply: Send your profile to [HIDDEN TEXT] with the subject line:

- Application – Head D2C & Digital Business

📌 Head-C & DIGITAL MARKETING (Coimbatore)
🏢 Graciss Menstrual Care - Sharas Group
📍 Coimbatore