ob Description – Head of Social & Content

Company: Indian retail sweet and snacks brand

Location: Lawrence Road Industrial Area, Delhi

Work Mode: Work From Office

Experience: 10+ years

Work Schedule: 6 days a week

About the Company

It's is a fast-growing Indian retail sweet and snacks brand focused on nostalgic, homemade-style products with a strong emphasis on clean labelling, healthier alternatives, and authentic storytelling.

Our long-term vision is ambitious, to build a brand that achieves what traditional legacy brands accomplished over decades, but at a much faster pace.

Role Overview

- The Head of Social & Content will own the brand’s organic social media and content strategy end-to-end.
- This role will be responsible for building a strong, culturally relevant brand voice across platforms.
- The role requires deep expertise in creating high-performing organic content for brands, influencers, and digital communities.
- The individual will work closely with founders, marketing, creative, and external partners to build long-term brand equity and audience loyalty

Key Responsibilities

- Own and lead the organic social media and content strategy across platforms such as Instagram, YouTube, Facebook, and emerging channels.
- Implement the brand’s voice, tone, and storytelling approach across all social and content touchpoints.
- Build and scale content formats including short-form videos, reels, long-form content, community posts, and influencer-led narratives.
- Drive consistent growth in followers, engagement, reach, and community interaction through organic content.




- Collaborate with influencers, creators, and cultural partners to amplify brand storytelling.
- Work closely with internal teams to align social and content narratives with product launches and brand campaigns.
- Track content performance, platform trends, and audience insights to continuously optimize strategy.
- Build, mentor, and manage internal content and social media teams as the brand scales.

Desired Skills & Qualifications

- Minimum 10+ years of experience in social media, content, or digital brand building.
- Ability to bring a vision to life via content
- Proven expertise in creating and scaling organic content for brands, influencers, or large digital pages.
- Solid understanding of social media algorithms, content trends, and platform-specific best practices.
- Experience building brands with high organic engagement and cultural relevance.
- Ability to think strategically while staying deeply hands-on with content creation and direction.
- Strong creative instinct combined with data-driven decision-making.
- Excellent communication, leadership, and stakeholder management skills.

Why Join Us

- Be part of building a ₹1000 Cr consumer brand from the ground up
- Opportunity to work closely with founders and leadership
- Long-term wealth creation through ESOP participation
- High ownership, high impact role in a fast-scaling organization

Skills:- Social Media Marketing (SMM), Content Strategy, Organic Reach, Storytelling, Brand Voice, Creative Writing, Ideation, FMCG, Content Marketing, Marketing and Social media strategy

📌 Social Media Manager (Delhi)
🏢 PinnacleU HR
📍 Delhi