Job Description – Product Manager (B2C)

Company: Indian retail sweet and snacks brand

Location: Lawrence Road Industrial Area, Delhi

Work Mode: Hybrid

Experience: 5+ Years

Working Schedule: 6 days a week

About the Company

The company is a rapid-growing Indian retail sweet and snacks brand focused on nostalgic, homemade-style products with a strong emphasis on clean labelling, healthier alternatives, and authentic storytelling.

Our long-term vision is ambitious, to build a brand that achieves what traditional legacy brands accomplished over decades, but at a much faster pace.

Role Overview

We are looking for an experienced Product Manager (B2C – Digital Platform) to lead the end-to-end product strategy for our consumer-facing website and digital experience. This role will be critical in shaping the website as a core growth channel—driving conversion, engagement, and retention—while ensuring a seamless, intuitive, and high-performing user experience aligned with our brand values.

You will work closely with founders, marketing, growth, design, engineering, analytics, and external tech partners to continuously improve website performance through data-driven experimentation and optimization.

Key Responsibilities

- Own the entire digital product lifecycle for the website, from ideation to launch and post-launch optimization
- Translate consumer behavior, funnel data, and business goals into a clear website and conversion optimization strategy
- Manage and optimize the website as a primary B2C sales and engagement channel
- Drive conversion rate optimization (CRO) through A/B testing, experiments, and continuous iteration
- Own the product roadmap for website features, UX improvements,



and technical enhancements
- Collaborate with marketing, growth, design, and engineering teams to align user experience, content, pricing, and brand storytelling
- Analyze customer journeys, heatmaps, funnel drop-offs, and performance metrics to identify and prioritize improvements
- Own and manage website-related tools and technologies (CMS, analytics, experimentation tools, personalization platforms, etc.)
- Ensure site performance, usability, and scalability across devices and traffic growth
- Support the rollout of successful experiments and features across campaigns and distribution channels.

Desired Skills & Qualifications

- 5+ years of overall experience in Product Management
- 3+ years of experience in B2C digital products, preferably in D2C, e-commerce, consumer internet, retail tech, or marketplaces
- Strong understanding of user behavior, funnels, and conversion optimization
- Hands-on experience with experimentation frameworks, A/B testing, and performance optimization
- Experience working in high-growth startups or scaling digital platforms
- Ability to balance strategic thinking with hands-on execution
- Strong stakeholder management and communication skills across technical and non-technical teams
- Comfort working with data, analytics dashboards, and product performance metrics

Why Join Us

- Be part of building a ₹1000 Cr consumer brand from the ground up
- Opportunity to work closely with founders and leadership
- Long-term wealth creation through ESOP participation
- High ownership, high impact role in a fast-scaling organization

Skills:- Product Management, Product Lifecycle Management (PLM), A/B Testing, Web Analytics and Data-driven testing

📌 Product Manager (Delhi)
🏢 PinnacleU HR
📍 Delhi