We're Hiring: Content Writer - Luxury Jewellery & Brand Communication
Brand: KOHIRA – Lab-Grown Diamond Jewellery
Location: Surat, Gujarat
Employment Type: Full-Time | Work From Office
Department: Brand & Content Marketing
About the Role
KOHIRA is looking for an exceptionally skilled Content Writer with a refined command of English, sophisticated brand vocabulary and a strong understanding of luxury and premium consumer communication.
The ideal candidate must be able to transform easy product information into compelling, elegant and emotionally engaging content while maintaining clarity, accuracy and a distinctive brand voice.
We are looking for someone who understands the difference between ordinary marketing language and premium luxury storytelling.
Key Responsibilities
1. Luxury Brand Copywriting
• Create sophisticated, elegant and impactful copy aligned with KOHIRA's premium brand positioning.
• Develop compelling brand narratives, campaign taglines, headlines and brand storytelling concepts.
• Use refined luxury vocabulary,
persuasive expressions and emotionally engaging language without overusing clichés.
• Maintain consistency of tone and language across all communication channels.
2. Social Media Content
• Write compelling captions, reel scripts, opening hooks and storytelling content for Instagram, Facebook and other platforms.
• Develop engaging content that balances brand awareness, trust, education, aspiration and entertainment.
• Create creative scripts for employee-led videos, promotional reels and brand-building campaigns.
• Adapt content tone for different social media audiences and objectives.
3. Website & E-commerce Content
• Write persuasive website content, product descriptions, collection introductions, landing pages and promotional copy.
• Create SEO-friendly content while maintaining a premium, natural writing style.
• Collaborate with the SEO team on semantic search, content optimisation and AI search readiness.
• Develop informative co
📌 Content Writer (Surat)
🏢 Kohira
📍 Surat