Responsibilities:

- Create and own email marketing strategy.
- Partner with Marketing, Sales and Client Servicing teams to agree objectives and target audiences.
- Develop and implement strategic email marketing campaigns aligned with KPIs and goals (e.g., brand awareness, lead generation, customer acquisition, retention).
- Segment email lists based on a variety of metrics.
- Identify gaps in data and create means of developing greater segmentation
- Work with copywriter to develop stories that will resonate with audience.
- Work with designer to design and build visually appealing and responsive email templates
- Manage email campaign execution, including scheduling and A/B testing different subject lines, content, and send times.
- Monitor and analyse campaign performance metrics (e.g., open rates, click-through rates, conversion rates) and generate reports to identify areas for improvement.
- Stay up-to-date on email marketing best practices, industry trends, and legal regulations (e.g., CAN-SPAM).
- Collaborate with designers and copywriters to ensure brand consistency across all email communications.
- Maintain and grow healthy email subscriber lists through effective opt-in strategies and list hygiene practices.
- Ensure compliance with optouts.

Key Performance Indicators (KPIs):





- Increase in email open rates and click-through rates.
- Growth in qualified leads generated through email campaigns.
- Improvement in conversion rates (e.g., sales, signups) from email marketing efforts.
- Decrease in unsubscribes and spam complaints.
- Positive return on investment (ROI) for email marketing campaigns.

Desirable Competencies:

- 2+ years of experience in email marketing or a related field.
- Robust understanding of email marketing best practices and campaign strategy.
- Excellent written communication skills with the ability to craft clear, concise, and engaging internal facing content.
- Experience with email marketing automation, CRM & Sales Intelligence platforms (e.g., Mailchimp, Mailerlite, Hub Spot).
- Proficiency in data analysis (via tools such as PowerBI or Tableau) and interpretation of email marketing metrics. Basic knowledge of SQL is desired but not essential.
- Excellent communication and collaboration skills.
- Confident collaborating with senior stakeholders
- Ability to work independently and manage multiple projects simultaneously.
- Strong attention to detail and a commitment to quality.
- Passion for marketing and a keen understanding of customer behavior.
- Experience with A/B testing methodologies a plus

📌 Email Marketer (India)
🏢 CONNECTING 2 WORK
📍 India