Content Strategist Lead – Video & Storytelling
Company: PERCH Brands Pvt. Ltd.
Experience: 2–5 Years
Location: West Delhi
Work Mode: On-site
Employment Type: Full-time
About PERCHPERCH Brands Pvt. Ltd. is a rapidly growing homegrown D2C menswear brand, founded in 2023. We focus on premium-quality smart-casual apparel for the contemporary Indian man, combining refined everyday aesthetics, sharp silhouettes, premium fabrics and up-to-date design.
We are looking for a Content Strategist Lead who is deeply focused on video, storytelling and culture-led content to shape how PERCH shows up across social media.
This is not a conventional copywriting role. We are looking for someone who can think in stories, formats, visual narratives and video concepts.
What You'll Do• Develop the overall video content strategy for PERCH across Instagram, YouTube and other relevant platforms
• Build content pillars, recurring formats and series that strengthen the brand's identity
• Develop story-led Reels that have a clear idea, narrative and visual direction
• Turn fashion, culture,
lifestyle and everyday observations into engaging video concepts
• Develop concepts that are entertaining, culturally relevant, visually interesting and brand-aligned
• Move beyond conventional product showcases and create content where the story comes first and the product fits naturally into it
• Ideate concepts for Reels, campaigns, brand films, social series and product launches
• Develop detailed briefs for shoots, including concept, hook, narrative, references, shot direction and desired outcome
• Work closely with creators, influencers, stylists, photographers, videographers and the internal marketing team
• Identify emerging social formats, cultural trends and content opportunities and translate them into relevant PERCH content
• Build a strong content calendar with a mix of brand storytelling, entertainment, fashion, culture, product and creator-led content
• Review content performance and use insight
📌 Content Strategist Lead (India)
🏢 Perch
📍 India