Company: Narrate Business Consultancy
Location: Kochi, Kerala (In office)
Employment Type: Full time
Experience: 4+ years preferred

About NarrateNarrate is a growth-focused business consultancy helping brands scale through strategy, performance marketing, technology and creative solutions.
We work with businesses across e-commerce, retail, fashion, food, education and other industries, focusing on measurable results and sustainable business growth.
We're looking for an experienced Senior Performance Marketing Specialist with strong expertise in e-commerce advertising to join our growing team.

Key Responsibilities• Plan, execute and scale performance marketing campaigns across Meta Ads and Google Ads.
• Develop standardised workflows for campaign planning, proposals, reporting and team operations.
• Drive e-commerce sales, optimise ROAS and improve customer acquisition costs.
• Manage Shopify-focused advertising campaigns, including catalogue ads, dynamic product ads, retargeting and full-funnel strategies.
• Analyse product-level performance,



customer behaviour and conversion funnels to identify growth opportunities.
• Develop and execute creative testing, audience targeting, budget allocation and campaign scaling strategies.
• Identify high-performing products, categories and customer segments to improve advertising profitability.
• Collaborate with creative, strategy and web teams to improve landing pages, customer journeys and conversion rates.
• Monitor and troubleshoot conversion tracking and attribution using Meta Pixel, Conversions API, GA4 and GTM.
• Manage lead-generation and other performance campaigns across multiple industries.
• Prepare performance reports, identify growth opportunities and provide actionable recommendations.
• Independently manage multiple client accounts while maintaining campaign performance.

Requirements• 4+ years of hands-on experience in performance marketing preferred.
• Proven experience managing and scaling e-commerce sales ca

📌 Senior Performance Marketing Specialist – E-commerce (Kochi)
🏢 TheNarrate.in
📍 Kochi