Demand Generation & Growth - Adaptive Automation Technologies Inc.
Location: Mumbai (Onsite) | Reports to Founder & CEO
Industry: Cybersecurity SaaS & AI Infrastructure

Why this role:

We are building the future of infrastructure access for agents.

You’ll be our first demand generation hire, building and scaling top-of-funnel growth for Adaptive and Industric, our new access harness for agents.

This is a hands-on role with room to shape the strategy, an experimentation budget, and the ownership to turn ideas into campaigns. You’ll create content and collateral yourself, use AI tools to move quickly, and figure out what earns attention and converts it into qualified demand.
Our market is global, spanning the US, India, Southeast Asia, and beyond. You’ll reach technical buyers including CTOs, CISOs, and CIOs, making complex products clear and compelling.

If you’re creative, have good taste, and enjoy taking an idea from “what if?” to a live experiment, this role gives you the space to build.





Adaptive is a venture-backed cybersecurity startup backed by leading global investors and seeing solid customer traction. We work with companies including Lenskart, CoinDCX, PolicyBazaar, M2P FinTech, Slice, and more.

What you’ll do

• Build and own demand generation across Adaptive and Industric in global markets
• Run experiments across paid ads, content, newsletters, outbound, SEO, and answer engine optimization (AEO)
• Create compelling content and collateral yourself—from ad copy and landing pages to newsletters and product explainers—using AI tools
• Develop messaging that resonates with technical buyers across engineering, security, and IT
• Identify buying intent and signals, and turn them into timely, relevant campaigns and outreach
• Test audiences, messages, offers, and channels; scale what works and learn quickly from what doesn’t
• Work closely with the founder and sales and product teams to turn customer insights into campaigns
• Build and optimize the funnel

📌 Demand Generation (Mumbai)
🏢 adaptive
📍 Mumbai