PURPOSE OF THE POSITION
• Responsible for performance of all sales, market development and therapy promotional activities of CRM in assigned territory.
• Work with multiple Regional Managers within CRM in the respective region to ensure CRM strategies and plans are executed. Be the ambassador for the CRM therapies in the allocated areas. Create markets and work on possibilities and opportunities to improve access and remove barriers for therapy adoption.
• Work in close collaboration with a multi-functional team, providing continuous feedback on customer satisfaction and inputs for future CRM products and services.
• Maintain the standards of Compliance and Quality regarding its products, procedures, policies, operations, and customer contact.

ESSENTIAL JOB FUNCTIONS
Key Accountabilities:
• Achieve levels of therapy certification that will enable the person to promote the value proposition and concepts related to the therapy.
• Creates, implements, and updates Targeted CRM Sales Strategies for each account along with cross business team,



which will ensure the attainment of company sales goals, profitability, and market share.
• Develop explicit business plans for assigned territory for each CRM business in collaboration with the respective Manager and Channel Partner.
• Achieve AOP set for all assigned sub-businesses (i.e. Brady, Tachy etc.)
• Implement a planned / fixed schedule for meeting key customers (Referrals, Hospital Administrators, and Implanters). Ensure maximum coverage of all accounts within territory geographic areas to maintain optimum level of exposure and effective time management.
• Increase market penetration through gaining new customers and developing customer relationships in defined market segments and assigned territory.
• Maintain and develop new KOL’s across CRM therapies by Identifying the upcoming operators in the region and work with regional cross business heads to ensure effective execution of CRM KOL plans.
• Responsible for the account

📌 Territory Manager, Tamil Nadu (India)
🏢 BIOTRONIK
📍 India