Job Title: Marketing Manager

Job Level: Mid-level (Manager)

Report to: AVP

Department: Marketing

Organization: airpay money private limited (https://www.airpay.money/) & airpay capital private limited (https://www.airpay.capital/ )

Location: Mumbai

Job Summary

We are looking for a high-impact Marketing Manager from a fintech/BFSI background who can drive end-to-end marketing across product, content, and digital channels.

This role requires a strong understanding of the entire digital ecosystem—website, app, social, performance, and content, combined with the ability to translate complex financial products into straightforward, engaging, and compliant communication.

The candidate will be responsible for building brand narratives, executing campaigns, driving product adoption, and optimizing user journeys, while ensuring all communication strictly adheres to RBI guidelines, financial advertising norms, and compliance frameworks.

You will work closely with product, tech, UI/UX, compliance,



and business teams to ensure seamless execution across touchpoints—right from idea to execution to performance tracking.

Key Responsibilities

• Product Marketing & User Journey
•
• Drive marketing for financial products across app and website
• Simplify complex financial concepts into clear, engaging, and user-friendly communication
• Improve feature adoption, engagement, and retention metrics
• Collaborate with product teams to optimize end-to-end user journeys and funnels

• Website, App & UI/UX Understanding
•
• Manage and optimize website and app content, landing pages, and conversion flows
• Work closely with UI/UX teams to enhance usability and customer experience
• Identify drop-offs and improve conversion rates through data-driven insights

• Content Strategy & Social Media
•
• Develop and execute a robust content strategy across social platforms (Instagram, YouTube, LinkedIn, etc.)
• Create and oversee blogs, app content, social media posts, and campaign communication
• W

📌 Marketing Manager (Mumbai)
🏢 Airpay Payment Services
📍 Mumbai