Social Media Strategy and Execution:

- Develop and implement comprehensive social media strategies aligned with the

company's marketing goals.

- Manage day-to-day operations of various social media platforms (e.g., Facebook,

Instagram, LinkedIn) including content creation, scheduling, and posting.

- Monitor social media trends, audience behaviors, and competitor activities to refine

strategies.

Content Creation and Management:

- Create engaging and relevant content, including text, images, and videos, tailored to

each platform's requirements and audience preferences.

- Collaborate with the design team to produce high-quality visual assets that align with the

brand's visual identity.

- Maintain a content calendar and schedule posts for optimal timing and reach.

Community Engagement and Audience Building:

- Engage with followers, respond to comments, and foster positive interactions to build

and maintain a strong online community.

- Identify opportunities for audience growth, engagement, and collaboration with

influencers or partners.

- Monitor and analyze user-generated content, sharing positive feedback and addressing

concerns as needed.

Performance Analytics and Reporting:

- Monitor social media metrics (e.g., engagement, reach,



conversion rates) using

analytical tools.

- Compile regular performance reports, analyze key insights, and make data-driven

recommendations for improvement.

Campaign Management:

- Plan and execute social media campaigns, contests, and promotions to drive brand

visibility and engagement.

- Collaborate with cross-functional teams to integrate social media efforts with broader

marketing initiatives.

Stay Abreast of Industry Trends:

- Stay up-to-date with the latest trends and best practices in social media, content

marketing, and digital communication.

Requirements

Qualifications:

- Bachelor's degree in Marketing, Communications, or related field.

- 3-4 years of proven experience in social media management and content creation.

- Demonstrated proficiency in using major social media platforms (Facebook, Twitter,

Instagram, LinkedIn, etc.) and social media management tools (e.g., Hootsuite, Buffer,

Sprout Social).

- Strong understanding of social media metrics, analytics, and reporting.

- Excellent written and verbal communication skills with a keen eye for details

Perks

FIxed Salary + Pf + Incentives

📌 Social Media Associate (Bengaluru)
🏢 Important Business
📍 Bengaluru