Area Sales Manager IVD

Department: Sales & Business Development

Designation: Area Sales Manager (ASM)

Industry: In-Vitro Diagnostics (IVD) / Medical Devices

Reporting To: Regional Sales Manager

Locations: Lucknow, Ahmedabad, Hyderabad, Chennai, Bengaluru, Mumbai.

Job Purpose

To drive sales and business growth for the company's IVD products within the assigned territory by developing customers, managing distributors/dealers, achieving sales targets, and strengthening market presence.

Key Responsibilities

- Achieve monthly, quarterly, and annual sales targets for the assigned territory.
- Develop and maintain relationships with Govt Hospitals, Medical Colleges, Key reference labs, diagnostic laboratories, pathology centers, distributors and institutional customers.
- Identify new business opportunities and expand the customer base within the assigned territory.
- Generate leads, conduct product presentations, and convert prospects into customers.
- Manage and support distributors/dealers to ensure regular business and product availability.
- Conduct regular market visits and understand customer requirements.
- Promote and demonstrate IVD products to customers and healthcare professionals.
- Monitor competitor activities, market trends, pricing, and product developments.
- Coordinate with internal teams such as tender, logistics, finance, technical/service, and marketing for smooth order execution and customer support.




- Ensure timely collection of payments and follow up on outstanding receivables.
- Prepare and submit sales reports, market visit reports, customer updates, and sales forecasts.
- Participate in exhibitions, conferences, product demonstrations, and other promotional activities.
- Handle customer queries and coordinate for timely resolution of product/service-related issues.
- Maintain accurate customer and distributor records and provide regular updates to management.
- Manage the team of Sales executives if assigned.

Required Qualifications

- B.Sc. / B.Sc. MLT / MBA (Sales & Marketing) or equivalent qualification.
- Candidates with relevant experience in IVD, Diagnostics, Medical Devices, Pathology, or Histopathology will be preferred.

Experience

- 36 years of relevant sales experience, preferably in the IVD/diagnostics or medical device industry.
- Experience in distributor management and institutional/hospital/laboratory sales will be an advantage.

Required Skills

- Robust sales and business development skills.
- Good communication and negotiation abilities.
- Customer relationship and distributor management skills.
- Knowledge of the local market and healthcare/diagnostic segment.
- Target-oriented and result-focused approach.
- Good presentation and product-promotion skills.
- Ability to work independently and travel extensively within the assigned territory.
- Basic knowledge of MS Office and sales reporting.

📌 Area Sales Manager (India)
🏢 Dygnova Healthcare Private Limted
📍 India