Location- Mumbai

Experince- 5-10 Years

We are looking for an ATL/BTL Lead to drive end-to-end integrated marketing campaigns across traditional media, brand activations, events, OOH, digital and on-ground initiatives. The role will involve campaign strategy, execution, agency/vendor management, consumer engagement and ensuring robust brand visibility and measurable campaign impact.

Key Responsibilities:

- Plan and execute ATL & BTL marketing campaigns and brand activations.
- Manage events, exhibitions, promotions and on-ground activities.
- Coordinate with creative, media and activation agencies.
- Manage campaign budgets, vendors and timelines.
- Track campaign performance and ensure effective execution.
- Drive brand awareness, customer engagement and market visibility.

Key Skills:
ATL Marketing | BTL Marketing | Brand Activation | Experiential Marketing | Events | On-ground Marketing | Trade Marketing | Agency Management | Campaign Management

📌 ATL BTL Marketing Lead (Media)- Mumbai
🏢 WOW Softech
📍 Mumbai