Sales & Marketing Manager

Position: Sales & Marketing Manager

Employment Type: Full-Time

Job Location: Bangalore

Industry: Software | Gaming | FinTech | Payments | Enterprise Technology

Focus: B2B & International Markets

Experience: 7-15years

Reporting To: Director

About the Role

We are looking for a commercially driven Sales & Marketing Manager who is a deal-maker, not an order-taker.

The ideal candidate will be responsible for identifying new business opportunities, developing international markets, building strategic partnerships, negotiating commercial agreements, and closing high-value B2B technology deals.

You will represent and grow a diverse portfolio of technology solutions across Gaming, Betting, Casino, FinTech, Payments, SaaS, ERP, Web & Mobile Software, and Enterprise Technology.

This role requires someone who understands both technology and business, can engage confidently with senior decision-makers, and has the ability to convert opportunities into sustainable revenue.

Key Responsibilities

Sales & Business Development

- Identify, prospect, and develop new B2B customers across domestic and international markets.
- Generate new business opportunities through direct prospecting, networking, partnerships, referrals, events, and industry contacts.
- Develop and maintain a strong sales pipeline and consistently achieve revenue targets.
- Research new markets, customer segments, industries, and business opportunities.
- Build long-term relationships with clients, partners, operators, distributors, and key decision-makers.
- Conduct product presentations, demonstrations, commercial discussions, and negotiations.
- Understand customer requirements and translate business needs into suitable technology solutions.
- Prepare and present commercial proposals, quotations, pricing models, and business cases.
- Lead negotiations and manage the sales process from initial contact through contract closure.
- Drive upselling, cross-selling, renewals, and account expansion opportunities.

Partnerships & Channel Development
- Identify and develop strategic partnerships, agents, distributors, resellers, and channel partners.
- Establish and manage international distribution and sales channels.
- Develop mutually beneficial commercial and revenue-sharing arrangements.
- Build relationships with technology partners, operators, payment providers, and other industry stakeholders.
- Monitor partner performance and identify opportunities for channel growth.

Commercial & Revenue Management
- Develop appropriate commercial models based on customer requirements and market conditions.

- Structure deals involving





- SaaS / Subscription

- Perpetual Licensing

- Revenue Share

- GGR / NGR Percentage
- Per-Transaction Pricing
- Per-Device Pricing

- Minimum Guarantees

- Hybrid Commercial Models
- Negotiate pricing, payment terms, contracts, revenue share, and commercial conditions.
- Focus on building predictable and recurring revenue streams.
- Monitor sales performance, revenue forecasts, pipeline value, conversion rates, and targets.
- Work closely with management to establish pricing and go-to-market strategies.

Gaming Industry Knowledge Advantage Experience in the Gaming, Betting, Casino, iGaming, Lottery, or VLT industry will be a strong advantage.

Candidates with knowledge of the following concepts will be preferred:

- GGR – Gross Gaming Revenue
- NGR – Net Gaming Revenue
- Turnover / Handle
- Revenue Share
- Minimum Guarantees
- Gaming Taxes
- Operator Economics
- Player Economics
- Casino & Betting Operations
- VLT Operations
- Gaming Technology & Platforms

The candidate should be comfortable discussing how technology solutions can generate commercial value for operators, distributors, and other gaming businesses. Technology Portfolio The successful candidate will be responsible for selling and promoting solutions such as:
- Betting & Gaming Software
- Casino Management Systems
- VLT Systems & Machines
- ATM & Kiosk Solutions
- Payment Devices & Payment Solutions
- ERP Solutions
- SaaS Platforms
- Web & Mobile Applications
- Custom Software Development
- System Integration Solutions
- Enterprise Technology Solutions

Marketing Responsibilities
- Support the development and execution of B2B marketing strategies.
- Identify target markets, industries, customer segments, and potential accounts.
- Contribute to product positioning and value propositions.
- Develop market-entry strategies for recent countries and regions.
- Support sales campaigns, industry events, exhibitions, and networking activities.
- Gather market intelligence and competitor information.
- Identify emerging market trends and new product opportunities.
- Work with internal teams to develop sales collateral, presentations, and commercial materials.

Key Skills & Competencies We are looking for a candidate who:
- Has proven experience in B2B software,



technology, SaaS, FinTech, Payments, Gaming, or Enterprise Sales.
- Has a strong track record of generating new business rather than relying only on inbound leads.
- Is confident approaching and negotiating with C-level executives and senior decision-makers.
- Has strong commercial and negotiation skills.
- Can identify customer pain points and convert them into compelling technology propositions.
- Understands different pricing and revenue models.
- Has experience developing international markets.
- Can build and manage strategic partnerships and distribution channels.
- Is highly target-oriented and revenue-driven.
- Has excellent communication, presentation, and relationship-building skills.
- Is capable of managing multiple opportunities and maintaining an organized sales pipeline.
- Has a strong understanding of business development and commercial strategy.

Preferred Industry Experience Candidates with experience in one or more of the following industries are preferred:
- Gaming & Betting
- Casino
- iGaming
- Lottery
- VLT
- FinTech
- Payments
- SaaS
- ERP
- Enterprise Software
- IT & Technology
- Digital Solutions
- System Integration

Key Performance Indicators (KPIs) Success in this role will be measured by:
- New customer acquisition
- Revenue generated
- Number and value of deals closed
- Sales pipeline growth
- Conversion rate
- International market expansion
- New partnerships and channels developed
- Recurring revenue growth
- Customer retention and account expansion
- Upselling and cross-selling revenue
- Achievement of monthly, quarterly, and annual sales targets

The Mission Find the opportunity Understand the customer's business Identify the right solution Build the commercial proposition Structure the business model Negotiate CLOSE THE DEAL Grow the account.

If you understand both technology and business, know how to build strong commercial relationships, and have the drive to turn opportunities into revenue, we would like to hear from you.

What We Offer

- Opportunity to work with an international B2B technology portfolio.
- Exposure to Gaming, FinTech, Payments, SaaS, and Enterprise Technology markets.
- Opportunity to develop and lead new international markets.
- Performance-driven career growth.
- Competitive salary and incentive/commission structure.
- Opportunity to build strategic partnerships and high-value commercial relationships.

Apply Now Interested candidates can share their updated CV along with a brief summary of their relevant B2B sales/business development experience.

Email: [email protected]

📌 WE ARE Hiring: SALES AND Marketing Manager (Bengaluru)
🏢 YsecIT
📍 Bengaluru