11 Oct
|
Isha Homes
|
Chennai
11 Oct
Isha Homes
Chennai
About Isha Homes
Isha Homes India Pvt. Ltd. is a trusted real estate developer in Chennai, focused on creating quality residential developments with a strong emphasis on customer satisfaction, design and execution excellence. With multiple residential projects across Chennai and approximately 500 residential units under construction, the company continues to strengthen its presence in the real estate market.
We are looking for talented professionals to join our growing Marketing team and contribute to building a strong and differentiated brand presence for Isha Homes and its upcoming residential projects.
Position: Manager Marcom / Branding
Location: Chennai
Department: Marketing / Marcom
Industry: Real Estate
Experience: 5 to 10 Years
Job Summary
We are looking for an experienced Marcom / Branding professional with strong Real Estate industry experience to drive brand communication and marketing initiatives for Isha Homes and its residential projects.
The ideal candidate will have hands-on experience in real estate branding, project launches, integrated marketing campaigns, creative communication, agency management and brand positioning.
Key Responsibilities
- Develop and execute Marcom and Branding strategies for the corporate brand and residential projects.
- Plan and manage ATL, BTL, Digital and OOH campaigns.
- Develop creative concepts and communication for project launches, campaigns, events and promotions.
- Ensure consistent brand identity and communication across all marketing platforms.
- Manage creative, advertising, digital and media agencies.
- Develop and manage marketing collaterals such as brochures, flyers, hoardings, standees, project branding, presentations and digital creatives.
- Work closely with Sales, Pre-Sales and Business Development teams to understand project requirements and customer segments.
- Lead branding and communication activities for new project launches and ongoing projects.
- Coordinate with vendors and agencies to ensure timely execution of campaigns.
- Track market trends, competitor activities and emerging branding opportunities in the real estate sector.
- Manage campaign calendars, budgets and execution timelines.
- Ensure all marketing communication is aligned with the company's brand positioning and project objectives.
- Identify innovative opportunities to improve brand visibility, project positioning and customer engagement.
Candidate Profile
- Bachelor's / Master's degree in Marketing, Mass Communication, Advertising, Branding or a related field.
- 5 to 10 years of relevant experience in Marcom / Branding, preferably within the Real Estate industry.
- Strong understanding of real estate project marketing and branding.
- Proven experience in managing creative and advertising agencies.
- Strong communication, presentation and coordination skills.
- Ability to manage multiple projects and campaigns simultaneously.
- Creative and strategic mindset with robust attention to detail.
- Good understanding of both traditional and digital marketing channels.
Thanks & regards,
Eenash LR
Assistant Manager HR Talent Acquisition
Mobile:+91-(phone hidden)
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