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VP - Growth - Earthful

We Founder Circle·Marketing·Posted 6 months ago

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Full TimeMumbaiWork From Office

We're looking for a strategic, data-obsessed and entrepreneurial VP of Growth to lead Earthful’s next phase of expansion. This leader will own the end-to-end user growth journey from discovery to purchase to retention.

You'll work directly with the founders and lead cross-functional initiatives to scale customer acquisition, conversion, and lifetime value, while building and mentoring a high-performing growth team.

Location : Full-time, In office, Mumbai Office

Roles And Responsibilities

- Own and scale all growth KPIs: Revenue, CAC, RoAS, LTV, Retention, etc

- Lead cross-channel growth strategy across Paid (Meta, Google, QuickCommerce,

Marketplaces), Organic (GEO), CRM (WhatsApp, Calls), and Product-led growth levers.

- Develop and optimize the end-to-end growth funnel from awareness to conversion to

loyalty.

- Partner with founders on monthly and quarterly growth forecasts and own the

performance marketing P&L;

- Collaborate with Product, Tech, and CX teams to drive website CRO, UI/UX A/B testing,

and feature experimentation

- Build and mentor a world-class growth team including Performance Marketing,

Retention, and Analytics

- Establish a robust experimentation engine for creative testing, channel betas, etc

Skill Sets

- 4 years experience in growth, performance marketing, or digital strategy, with at least 2





years in a senior leadership role at a high-growth D2C or consumer brand

- Deep expertise across performance channels, analytics, conversion funnels, and

retention strategies

- Highly analytical – strong command over Excel/Sheets, attribution tools, GA4, and BI

dashboards

- Proven experience managing budgets, scaling campaigns, and working with creatives,

product, and CX teams

- Strong leadership, communication, and people management skills

Be a part of Earthful’s Family!

@ www.instagram.com/earthful.me/

@www.linkedin.com/company/earthfulme/

About Earthful

Earthful is a VC-funded FMCG brand building India’s most trusted clean-label wellness products. We were recently featured on Shark Tank India and have raised a Pre-Series A round led by V3 Ventures and Fireside Ventures.

The founders (Sudha Gogineni and Veda Gogineni) are graduates from IIT Kharagpur and ISB with a multitude of experience across multinational companies & startups, such as Uber,

Meesho, Deutsche Bank, ITC.

Earthful is a fast-growing startup, offering high ownership and the opportunity to work closely with the founders. We are looking for a candidate who is passionate about scaling a startup!

Role Overview

Salary

Competitive

EmploymentFull Time

Experience4 yrs

Work modeWork From Office

LocationMumbai

CategoryBFSI (Banking, Financial Services &





- Insurance)

FunctionMarketing

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About The Company

We Founder Circle

BFSI (Banking, Financial Services &

- Insurance)

- Bengaluru South, Karnataka

Learn more →

About Us

We Founder Circle is a global community of successful founders and strategic angels who support early-stage startups with seed funding, business development and global networking. We follow a founder's first investment thesis and invest cheque sizes ranging from $300K to 1M.

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📌 VP - Growth - Earthful (Mumbai)
🏢 WapHire
📍 Mumbai