About GetMentions AI

GetMentions AI helps brands understand and improve their visibility across AI search platforms such as ChatGPT, Perplexity, Gemini, and other AI-powered search experiences.

Unlike traditional AI visibility tools that focus mainly on tracking and reporting, GetMentions AI helps brands take action. Our platform identifies citation gaps, discovers relevant publishing opportunities, and helps brands secure mentions and placements on websites that can influence how AI platforms discover and recommend businesses.

With a network of publishers and content partners, we are building a new approach to digital marketing that combines SEO, content distribution, and AI search intelligence.

Role Overview

We are looking for an AI Visibility Specialist with 2–4 years of experience in SEO, link building, digital PR, or publisher relationship management.

In this role, you will identify, evaluate, and shortlist websites that can help our clients improve their visibility in AI-generated answers. You will use AI citation insights, competitor research, website metrics, topical relevance, and audience quality to determine which publishers and content opportunities are worth pursuing.

This is not a traditional link-building role focused only on acquiring backlinks or meeting targets. The focus is on finding the right websites where our clients should be mentioned, recommended, or featured to improve their chances of being cited by AI search platforms.

You will work closely with internal teams to turn AI visibility insights into actionable publishing opportunities and measurable client outcomes.

Key Responsibilities

1. Website Research and Vetting

- Research and identify websites, blogs, industry publications, review platforms, comparison pages, and other relevant publishers for client campaigns.
- Evaluate websites based on topical relevance, domain quality, organic traffic, audience fit, content quality, editorial standards, and potential AI citation value.
- Assess whether a website is a genuine fit for the client's industry, target audience, products, and business objectives.
- Filter out low-quality, irrelevant, spammy, or unsuitable websites before recommending them to clients.
- Maintain an organized database of vetted publishers, website metrics, pricing, contact details, and placement opportunities.

2. AI Citation Gap Analysis

- Analyze AI visibility and competitor citation data to identify websites that mention competitors but not our clients.
- Discover potential opportunities across industry blogs, listicles, product comparisons, review websites, resource pages, and authoritative publications.
- Prioritize websites and content opportunities based on their relevance to the client's target topics and potential to close AI citation gaps.
- Research the sources that appear in AI-generated answers and identify actionable opportunities for improving brand inclusion.




- Translate research findings into practical website recommendations and priorities.

3. Publisher Relationship Management

- Conduct email to publishers, editors, website owners, content managers, and relevant partners to secure brand mentions and content placements.
- Build and maintain long-term relationships with quality publishers and content partners.
- Negotiate placement costs, turnaround times, content requirements, and publishing terms.
- Follow up consistently, manage responses, and coordinate placement requests through to completion.
- Explore new publishers and expand our network of relevant, high-quality websites.

4. Placement Execution and Quality Assurance

- Coordinate the placement process from website shortlisting and pricing validation to publisher communication and publication.
- Verify published content to ensure brand mentions, links, and agreed deliverables meet campaign requirements.
- Check that placements are contextually relevant, factually accurate, and aligned with client objectives.
- Coordinate revisions, corrections, and follow-ups with publishers when required.
- Maintain accurate records of progress, confirmed placements, costs, and campaign outcomes.

5. Performance Tracking and Process Improvement

- Track key metrics, including publisher response rates, successful negotiations, placement conversion rates, turnaround times, and cost per placement.
- Collaborate with internal teams to understand which website types and content formats offer the strongest opportunities for AI visibility.
- Use performance data and campaign feedback to improve publisher selection and strategies.
- Stay updated on AI search, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), SEO, digital PR, and content distribution trends.
- Identify opportunities to improve research workflows through AI tools, automation, and better data management.

Required Qualifications
- 2–4 years of hands-on experience in SEO, link building, digital PR, publisher, content partnerships, or a similar role.
- Strong understanding of SEO fundamentals, backlinks, domain authority metrics, organic traffic, topical relevance, and content quality.
- Experience researching and evaluating websites for link-building, guest posting, sponsored content, listicle placements, or digital PR campaigns.
- Ability to distinguish genuinely relevant, quality websites from low-value or spam-driven publishers.
- Strong research and analytical skills, with the ability to evaluate websites beyond surface-level metrics.




- Excellent written English and professional email communication skills.
- Experience negotiating pricing and managing conversations with publishers or website owners.
- Strong organizational skills and the ability to manage multiple client campaigns, deadlines, and pipelines.
- Proficiency with spreadsheets and SEO research tools such as Ahrefs, Semrush, Similarweb, or equivalent platforms.
- Familiarity with AI search platforms such as ChatGPT, Perplexity, and Gemini, and an understanding of how third-party sources can influence AI-generated recommendations.
- A proactive, detail-oriented approach with a focus on quality, efficiency, and measurable outcomes.

Preferred Qualifications
- Experience working with B2B, SaaS, technology, or other specialized industry websites.
- Familiarity with AI visibility tracking, citation analysis, Generative Engine Optimization (GEO), or Answer Engine Optimization (AEO).
- Experience identifying competitor backlink and citation opportunities.
- Existing relationships with publishers, editors, content websites, or digital PR partners.
- Experience with management tools, CRM platforms, or automated research workflows.
- Understanding of how brand mentions, editorial context, reviews, and third-party recommendations can contribute to search visibility and brand discovery.

Key Performance Indicators (KPIs) Performance will be evaluated on the quality and effectiveness of including:
- Website quality: Relevance, credibility, and suitability of shortlisted publishers.
- Citation gap opportunities: Number and quality of actionable opportunities identified from competitor and AI citation research.
- Effectiveness: Publisher response rates, successful negotiations, and placement conversion rates.
- Placement delivery: Successful completion of approved placements within agreed timelines and budgets.
- Cost efficiency: Ability to negotiate competitive pricing without compromising website quality.
- Quality assurance: Accuracy and consistency of published mentions and campaign deliverables.
- Process improvement: Contributions to better research workflows, publisher databases, and efficiency.

The emphasis will be on securing the right placements and creating valuable opportunities for clients, not simply maximizing the number of emails sent or backlinks acquired. What We Offer
- The opportunity to work at the intersection of AI search, SEO, and digital publishing.
- Hands-on exposure to an emerging category focused on improving brand visibility in AI-generated answers.
- The opportunity to work with AI visibility data and translate insights into real-world execution.
- A cooperative, fast-moving environment where research, experimentation, and results matter.
- Opportunities to develop expertise in AI search optimization, digital PR, publisher partnerships, and strategy.
- A full-time, on-site role at our Kolkata office.

📌 Sr. SEO Specialist (Kolkata)
🏢 GetMentions AI
📍 Kolkata