Role & responsibilities

- Develop and amplify key Brand Ips like Arohi , Nirman with Social first content and build solid engagement for the brand

- Conceptualise and create original content across formats; written, visual, and video, tailored to platform and audience

- Develop a consistent and distinctive brand voice across all content touchpoints

- Craft social first content of product narratives such that they are consumed by the audience as highly relevant information which is also engaging

- Build & conceptualize content across consumer cohorts From Semi rural , Mass Urban to premium. The content needs to reflect the cohort effectively

- Monitor cultural conversations, trending moments, and platform-specific formats to keep the brand timely and contextually relevant

- Develop a strong instinct for when and how Godrej Capital can show up meaningfully in the cultural zeitgeist





- Work closely with designers, videographers, and agency partners to bring content ideas to life

- Identify, evaluate, and onboard influencers across tiers (nano to macro) relevant to personal finance, lifestyle, and MSME audiences

- Build long-term creator relationships that amplify brand reach and credibility authentically

- Grow Godrej Capital's social media community multifold through a mix of organic content, marketable IPs, and selective boosting to maximise reach and engagement

- Monitor and analyse performance metrics across all social media platforms, conduct sentiment analysis, and generate actionable insights to continuously optimise content, community growth, and channel strategy

📌 Sr Exec/Assistant Manager Content Marketing (Mumbai)
🏢 Godrej Capital
📍 Mumbai